Minko Platforms Pvt. Ltd. (Minko) was a financial technology (fintech) lending startup that specialized in providing supply chain distribution financing to small retailers that sourced inventory from fast-moving consumer goods (FMCG) distributors. The company faced a dilemma in determining how to scale up. Should it continue to focus on distributor-retailer transactions, a market where it had already gained experience and penetration? Or should it target the higher value stockist-distributor transactions further up in the supply chain? The latter would be more remunerative but would also have more potential competition. The company’s situation was further complicated when the Reserve Bank of India (RBI) released new guidelines on digital lending that would significantly impact its operations. As a result, company leaders were also evaluating whether Minko should continue as a fintech company or procure a licence to operate as a non-banking finance company (NBFC).