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Lada do Brasil
- 商品編號：392122
- 商品分類：Case
- 長度：29頁
- 出版日期：1992-03-27
- 再版日期：1993-06-25
- 學門：
In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government's trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex political and economic environment and strong competition from the existing automobile producers. Presents the business challenges and opportunities accompanying trade liberalization. Reveals the competitive dynamics in environments undergoing economic transformation.