個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
-
AOL Latin America and Cisneros Group: A Success Story?
The case describes AOL Latin America, a joint venture with Venezuela's Cisneros Group. It highlights the challenges faced by AOL, a leading brand, into entering emerging markets. AOL was a latecomer in Latin American Internet and had a difficult debut in Brazil after a challenging Initial Public Offering.