個案總覽

In February 2016, the managing director of Astro-Vision Futuretech Private Limited (Astro-Vision), one of the leading astrology product and service providers in India, was deliberating his company's strategic options. He had to decide on the strategic direction of his company, particularly the business verticals, products and services, and marketing and distribution channels he should focus on, given the business environment and the company's competencies, vision, mission, value propositions, and potential for future growth.

In February 2016, the managing director of Astro-Vision Futuretech Private Limited (Astro-Vision), one of the leading astrology product and service providers in India, was deliberating his company’s strategic options. He had to decide on the strategic direction of his company, particularly the business verticals, products and services, and marketing and distribution channels he should focus on, given the business environment and the company’s competencies, vision, mission, value propositions, and potential for future growth.