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  • Design a Better Cable Trainer

    This case focused on rapid prototyping in a startup company. Two students, Isaac Lewis and Nathaniel Herring, both suffered should injuries and had difficulty finding the right equipment for their rehab stints. As part of the Master's in Entrepreneurial Leadership degree program at Babson College, the two went into an extensive discovery and prototyping process to create a product to assist in that rehab. The case describes their process and ends with them having to make a launch decision.
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