個案總覽

Swedish brewer Mikael Larsson finds himself in a conundrum. By chance, he has come across an extraordinary opportunity: Contacts with North Korea's dominant brewery open up new possibilities for getting into business with a company producing a truly exotic premium beer. That would dovetail with his own beer business. However, as the partner brewery is located in Pyongyang, North Korea it opens a can of worms: How to proceed given the political, economic and legal issues any actual collaboration would entail? First, he needs to sort out the context of having a potential partner in a reclusive country currently under international sanctions. He needs to understand the overall environment in which the prospective partner operates. Second, Mikael needs to figure out what Taedonggang brings to the table. Third, what practical steps would be required if he decides to proceed, or are there any creative alternatives? All the while when considering the future, he is dogged by ethical and legal concerns as well as by the economic opportunities beckoning if this could be pulled off.

Describes the conceptualization and implementation of a totally new organization structure built around projects, knowledge, and personal development. The organization is fluid with almost no formal controls. Physical work space is fundamentally changed and almost all paper is eliminated by extensive use of computerized information systems. However, unexpected early losses threaten the radical organizational transformation.

A condensed version of Oticon A/S: "Cogitate Incognito" ("Think the Unthinkable"; Oticon A/S Company Motto) & Oticon A/S: Project 330. In this case the presentations of the company, its products, competitive position, and use of information technology have been significantly reduced.