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Baltic Beverages Holding: Competing in a Globalizing World (A)
The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989-1990. -
Baltic Beverages Holding: Competing in a Globalizing World (B)
In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku.