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Chris Summers, VP of Supply Chain Management at the oil field services company Elevalt, is engaged in an analysis of his globally dispersed distribution centers (DCs). He must evaluate Elevalt's network of DCs throughout Europe, Africa, and the Middle East to see whether it would be beneficial to consolidate the current network of six DCs to a single centralized DC in either Europe or Africa. Before this decision can be made, he must first optimize the current operation, which appears to suffer from inefficient inventory management. The inefficient inventory management also seems to be driving additional transportation costs. Summers must consider the benefits and risks associated with consolidating Elevalt's DCs while still maintaining his focus on the needs of Elevalt's customers.

Jess B. represents a strategic communications firm in the Washington, DC, area. He is currently considering his options for responding to a federal Request for Proposal (RFP) and negotiating with Change Analytics, a strategic partner with whom he would partner in responding to the proposal. The contract offering has been earmarked for an 8(a) certified small business.

Kazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographics to focus on with the PS4. He reviews the history and dynamics of the video gaming industry-including the importance of first-mover advantage when it comes to new technology-in an effort to predict its future. What's next-both for gaming in general and for home game consoles in particular-and what place should Sony be vying for in the minds and pocketbooks of the gaming public?

A product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs's resignation and HP's announcement that it was exiting the PC industry in favor of enterprise software solutions and consulting. The protagonist thinks through current forces in the PC industry, including market share trends, mobile computing, ultrabooks, and cloud computing services-as well as the position of the Mac in Apple's product portfolio-and is faced with making a decision about the future of the Mac.

Supplement case for UV5972.

Supplement case for UV5984.

Supplement case for UV5984.

Appropriate for courses in operations design and performance management. Owners and employees of this company spent considerable effort developing a unique, extremely successful high-performance work place culture based on trust and a decentralized structure and little direct supervision from middle and upper management. Now management wants to consider blending a Lean or Six Sigma program into their work-place culture. A Business Process Improvement Team evaluates four different system designs for launching Lean-Six Sigma. The three-part case series follows the team's investigations, selection criteria development, assessments, and final decision. Students are asked to consider the pros and cons of the alternatives of the team, prepare a recommendation for the senior managers and then critique their choice against the team's recommendation. There is a teaching note (OM-1393TN) available.

Appropriate for general management courses emphasizing lean operations strategy implementation and large-scale change management across a network of global manufacturing facilities. In this case, site-level leadership, including senior, midlevel, and supervisory positions, must respond to a critical corporate directive to achieve a 25% cost reduction. Under the direction of an advisory firm, the development and implementation of an operational Transformation strategy is the responsibility of the new VP of operations. Three key elements of the Operational Excellence Transformation Program are described in detail and year-one progress in three first-wave sites is presented through interviews. Students must critique the progress and offer suggestions for the VP, who must evaluate the results at the three sites and plan for a continuation of the rollout across other sites. A teaching note (OM-1400TN) is available.