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Xiabu Xiabu: From Hotpot to Crisis Management
On September 6, 2018, a couple was enjoying a meal at a hotpot restaurant in Weifang, Shandong Province, China. The restaurant was a branch of the popular Chinese hotpot restaurant chain owned by Xiabuxiabu Catering Management (China) Holdings Co. Ltd. (Xiabu Xiabu). Halfway through the meal, the pregnant wife found a dead rat in her soup. The news spread on social media, and according to some analysts, Xiabu Xiabu’s share price dropped US$190 million in market value. Had Xiabu Xiabu’s lack of quality assurance undermined the company’s success? How could the company improve its risk and crisis management?