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  • Phil Knight: CEO at Nike--1983

    An edited, shortened version of Phil Knight: CEO at Nike with parts of Nike (E) integrated into it.
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  • From Control to Commitment in the Workplace

    There are two radically different strategies for managing a company's workforce--a strategy based on imposing control and a strategy based on eliciting commitment. At the heart of control strategy is the wish to establish order, exercise control, and achieve efficiency in operations. Underlying the commitment strategy is a management philosophy that acknowledges a company's multiple stakeholders--owners, employees, customers, and the public. At first, most organizations adopt a limited set of changes--that is, a "transitional" approach. Evidence suggests that the rate of such transformations will continue to accelerate and the move toward commitment will extend to a larger number of plants and offices.
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