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iPremier (C): Denial of Service Attack (Graphic Novel Version)
Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks. -
iPremier (A): Denial of Service Attack (Graphic Novel Version)
Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks. -
Moods of Norway
Describes a young fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining mindshare among customers even though they cannot spend on marketing the way their competitors do. The case invites students to explore an unusual business model in both concept and execution. -
F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market
Describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new service model. The case describes the challenges involved in developing and executing the new service model, and offers students opportunities to discuss the evolving challenges the company faces looking forward. -
Miles Davis: Kind of Blue
Examines how successful companies can "jump to the next S-curve" through an analogy to the life's work of Miles Davis, especially his paradigm-shattering Kind of Blue album in 1959. Students consider how and why Davis, who had already proven he was tops in his field, created a new disruptive innovation in the field of jazz, in the process creating the most commercially successful jazz album of all time. The case also delves deeply into the creative process, and Davis's creative leadership and ability to cultivate talent (such as that of saxophonist John Coltrane)-many of the great jazz musicians of the 20th century came out of the informal "Miles Davis University." -
SPECIALISTERNE: Sense and Details
Three-quarters of Specialisterne's expert software testing staff are diagnosed with some form of Autistic Spectrum Disorder (ASD). Usually a handicap, ASD conveys talents especially suited to software testing and other highly repetitive tasks that require very high accuracy. This case describes a growing company struggling with unique challenges as it implements a "social enterprise" business model; it describes the difficulties faced by social entrepreneurs implementing for-profit business models in domains usually populated by non-profits. The case is also useful as an introduction to the business of software testing. -
High Margins and the Quest for Aesthetic Coherence
The key to selling well-designed, well-crafted products at high margins is the aesthetic coherence of the company and its goods. Embodying that ideal isn't easy, but it's possible if you avoid three temptations. -
Secom: Managing Information Security in a Risky World
Examines the type of security that is appropriate for an Internet company to have on its site. Focuses on a 20-person electronic e-commerce company trying to decide what parts of the information security product line they should acquire from the largest security service company in Japan, Secom. The services include everything from server hosting, advanced housing, firewall intrusion detection, etc. Introduces the wide range of products that can be used to ensure secure operations. -
Boeing Co.: Moonshine Shop
Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in place. The group routinely creates savings equal to multiples of their own budge through front-lines process innovation and support of staff on-the-floor. -
CMM versus Agile: Methodology Wars in Software Development
A CIO decides whether to adopt the "Capability Maturity Model" (CMM) within her IT department. The decision is proving surprisingly controversial; some of her best developers prefer adopting an "agile" methodological approach instead. Compares and contrasts the CMM and agile methodologies, such as Kent Beck's eXtreme Programming. -
Paul Robertson and the Medici String Quartet
Describes the approach to creative collaboration and leadership adopted by Paul Robertson as leader of one of the most highly regarded string quartets in recent history. Intended to prompt a discussion of a variety of issues surrounding management of creative ensembles. The topics discussed include: the nature and attainment of mastery (as opposed to technical competence); master and apprentice relationships; the details of collaborative work and workspace; and how to make preparations for world class performances. -
Accidental Innovation
Describes the role accident has historically played in invention and discovery, and raises questions about the importance of variation in business innovation processes. -
Bridging the Gap Between Stewards and Creators
Many technology-intensive companies today depend on employees with specialized technical skills, and managers may not fully understand the work these employees do. Moreover, managers and technical employees may have very different worldviews, and their worldviews may conflict during the process of business innovation. After researching the movement of Internet and computing pioneers among various organizations during a period between the early 1960s and the mid-1990s, the authors identified two personality types (stewards and creators) that are vital to successful technological innovation--but whose mindsets often clash. Stewards are usually managers; their goal is the careful allocation of the organization's resources, with an aim of achieving an optimal return on investment. Creators are often skilled, specialized employees whose have a grand vision and mission; they frequently view business concerns as secondary. According to the authors, conflict between stewards and creators is, to some extent, inevitable. However, when such conflict is managed poorly, the organization's capacity to innovate effectively may be impaired. The authors suggest eight guidelines for managing steward-creator conflict. These guidelines include: (1) keep talented creators around, although they can be difficult to manage; (2) balance the influence of stewards and creators in the organization, so neither group always wins; (3) cultivate people who have credibility with both creators and stewards and can help resolve conflicts; (4) use peer review to more accurately evaluate creators' specialized technical work; (5) structure the innovation process so that creators produce tangible results regularly; (6) realize that there will always be some conflict between an organizations' creators and its stewards; (7) avoid overly prescriptive control mechanisms that may alienate creators; and (8) ensure that closure on projects is achieved neither too quickly nor too slowly. -
Vipp A/S
Rapidly growing Vipp sells highly differentiated (and expensive) "designer" versions of a product that most buyers think about in purely functional terms: Trash bins. Examines how the company successfully produces and positions a trash bin so that it is regarded as an "art object" (and which has been displayed as such as the Paris Louvre). Though it is a tangible product, a Vipp bin's price cannot be even remotely justified by its functional features; customers, rather, pay dearly for the intangible aspects of the product, which the firm works very hard to keep integrated with the physical product. Deals with a range of issues confronting creative economy companies, such as how to produce products with very important intangible components, how to assure and manage the design integrity of a family of products, how far to extend a brand, how to manage creative employees, and where to source creative work. -
Design: More Than a Cool Chair
This introduction to the Design industry includes definitions, and industry statistics, as well as descriptions of geographic clustering, design education, organizational roles of designers, how designers work and get paid, and the growing role of design in management. -
IBM's Decade of Transformation: Uniting Vision and Values
An abstract is not available for this product. -
Bang & Olufsen: Design Driven Innovation
A successful company, recognized worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen "design driven innovation" process, that works very differently than many companies' product development processes, but allows this company to produce very high profit margin products that retain their margins for a very long time in an industry in which products come and go very quickly. The case helps students understand processes and practices that support the creation of highly differentiated products. It also deals with issues of change in an already successful context, and of managing highly creative staff who are vital to a company's business model. -
Jack Carlisle, CIO
An experienced CIO hired to professionalize IT in a growing financial services firm struggles with the turmoil that follows sudden replacement of the company's CEO. Jack Carlisle must assess the changes, both actual and prospective, in an environment in which IT has not been well run and is frequently criticized by peer executives, from both a professional and career perspective. Asks students how Carlisle should evaluate his situation, to decide whether he can operate effectively in the new company environment, and to determine whether the new CEO sees a role for him going forward. Includes descriptions of initiatives that Carlisle has put in place to help mature the firm's IT capabilities; students can assess whether his efforts to address long-standing grievances with executive peers are likely to succeed or should be redressed. -
e-Types A/S
A successful young design firm faces a difficult decision: whether to compromise its creative values to win a big job. The client brief is very conservative. The company is pretty sure it can win the design competition, but the design staff hates what they think they will have to do to win it. Business managers and "creatives" disagree on the appropriate course of action. In debating the decision, staff members confront fundamental issues about who they want to be as a firm and how firms that rely on creative talent should be managed. -
Volkswagen of America: Managing IT Priorities
Describes the efforts of Volkswagen of America, the U.S. subsidiary of Volkswagen AG, to arrive at a process for setting IT funding priorities so that they align with business priorities and the company's overall strategy. The process is carefully thought out and executed, but still encounters difficulties. Demonstrates the details and difficulties of setting priorities for use of a scarce organizational resource. Provides opportunities to critique the company's efforts and to propose alternative approaches.