個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
學門類別
政大CBCC
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
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Marketing Strategy
A generalized definition of marketing strategy, useful in the classroom to establish a common vocabulary and to generate discussion. Discusses relationship to corporate strategic planning and describes a number of approaches including the BCG matrix.