個案總覽

In preparation for the opening of a new canoe manufacturing shop, the owner has developed a business plan. He plans to manufacture 30 canoes per year out of a small rented shop. He has accumulated fixed and variable cost data, and now must decide what price he should charge for the canoes. He must also solidify his marketing strategy and set an advertising budget.

In preparation for the opening of a new canoe manufacturing shop, the owner has developed a business plan. He plans to manufacture 30 canoes per year out of a small rented shop. He has accumulated fixed and variable cost data, and now must decide what price he should charge for the canoes. He must also solidify his marketing strategy and set an advertising budget.

The case describes the startup circumstances for Three Buoys Houseboats. It is an example of several young individuals stumbling into an opportunity and deciding to run with it without much evaluation, assessment or planning. The Three Buoys Houseboat case 9A86F005 is a detailed description of what actually happened.