Hudson Nuptials is a Toronto-based company created to take advantage of Canada's exclusive worldwide status as a provider of marriages to non-resident, same-sex couples. The company's president is struggling with whether to provide standardized wedding packages or to provide customized experiences to each client.
The company's co-founders reflect on the potential for the company, which was created to take advantage of Canada's exclusive worldwide status as a provider of marriages to non-resident, same-sex couples; to expand into other lines of business, such as research and consulting. They must decide whether to expand into other opportunities, refocus the company entirely on other opportunities or maintain a focus on providing weddings. This is a supplement to Hudson Nuptials (A), product #9B07M001.
A social entrepreneur undertakes to launch a bank with charitable status itself that could provide financial services to up to 161,000 charities. He has quietly arranged support from major for-profit banks and government officials. The day before his press conference to tell all stakeholders about this new bank, he is still struggling with the key words to describe the bank so that it conveys it purposes, but offends as few stakeholders as possible. Students must evaluate his proposed three key words and propose other descriptors.