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Bayt.com: How Bayt.com Derived a "Place Surplus" in Dubai, U.A.E.
The case examines the factors that influenced the founders' decision to establish Bayt.com in Dubai, and how the online job site transformed recruitment practices in the Middle East by facilitating access to skill and talent throughout the MENA region. Among the locational drawbacks the company had to overcome were low internet penetration rates, cultural barriers, and diverse legal and regulatory systems. -
SoundCloud: A Case Study of How SoundCloud Derived "Place Surplus" in Berlin
SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of 'place surplus' important for it to derive competitive advantage and succeed. -
Skype: A Case Study of How Skype Derived "Place Surplus" in the Estonian Capital of Tallinn
An Estonian success story, this case examines why Skype's Scandinavian founders chose Tallinn to establish their hi-tech start-up. We investigate the factors that contributed to their choice of location and the subsequent success of the venture. Skype's journey is discussed against the backdrop of post-Soviet Estonia's economic and industrial resurrection.