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This case helps individuals learn about different types of investment strategies. It presents three different people with varying risk tolerances and investment objectives and provides information about the investment strategies they adopt.

This case helps individuals learn about different types of investment strategies. It presents three different people with varying risk tolerances and investment objectives and provides information about the investment strategies they adopt.

This case lays out the steps for creating a Business Model Canvas (BMC)-a comprehensive and intuitive framework intended to facilitate description and discussion of a new venture idea. Focusing on both the efficiency and value generating aspects of a new business, the model directs the founding team members to consider key aspects of a core model, including the company's value proposition, customer relationships, revenue streams, cost structure, and competitive environment. A variation on the model for nonprofit organizations, a Social Impact BMC, is also presented, adding additional items such as impact metrics. The case includes several real world business examples and asks students to prepare a traditional BMC for the for-profit company (Nespresso) and a Social Impact BMC for the social impact example (ConBody) using the tools outlined in the case.