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General Motors: Smith's Dilemma
- 商品編號：494020
- 商品分類：Case
- 長度：20頁
- 出版日期：1993-08-12
- 學門：
Discusses Roger Smith's tenure as CEO of General Motors. Describes his vision for changing General Motors, and how he went about implementing that vision. -
Chrysler: Iacocca's Legacy
- 商品編號：493017
- 商品分類：Case
- 長度：19頁
- 出版日期：1992-09-16
- 再版日期：2002-01-02
- 學門：
Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change.