個案總覽

AbhiCure was an online health care platform facilitating consultation between patients and doctors. It enabled individuals to be treated by doctors from their own homes by phone call, online chat, or video consultation with doctors supported by AbhiCure’s team of paramedics. The company aimed to simplify the entire health-care ecosystem and add value for all stakeholders, including patients, doctors, pharmacies, clinics, and hospitals. However, with competition intensifying in the telemedicine sector, the company’s senior management was concerned about which growth strategy to adopt for the future and was considering product diversification, product development, market penetration, and market development strategies.

AbhiCure was an online health care platform facilitating consultation between patients and doctors. It enabled individuals to be treated by doctors from their own homes by phone call, online chat, or video consultation with doctors supported by AbhiCure's team of paramedics. The company aimed to simplify the entire health-care ecosystem and add value for all stakeholders, including patients, doctors, pharmacies, clinics, and hospitals. However, with competition intensifying in the telemedicine sector, the company's senior management was concerned about which growth strategy to adopt for the future and was considering product diversification, product development, market penetration, and market development strategies.

In May 2020, the chief executive officer (CEO) of the liquor delivery company LiqHub was happy with his company’s initial success. The company’s first steps in the Indian market had been propitious, and the founders were happy with the government’s validation of their business model. Now, they needed to determine how to replicate their success on a larger scale across India. The CEO needed to evaluate various growth options and make a decision about which operational strategy would most effectively grow the business during the COVID-19 pandemic and into the future. Should the company focus on diversification, product development, market penetration, or market development?

In May 2020, the chief executive officer (CEO) of the liquor delivery company LiqHub was happy with his company's initial success. The company's first steps in the Indian market had been propitious, and the founders were happy with the government's validation of their business model. Now, they needed to determine how to replicate their success on a larger scale across India. The CEO needed to evaluate various growth options and make a decision about which operational strategy would most effectively grow the business during the COVID-19 pandemic and into the future. Should the company focus on diversification, product development, market penetration, or market development?

On October 15, 2019, the Doc32 office was celebrating its achievement of month-end revenue goals. Doc32 was an online management and marketing platform for dental health care based in Pune, Maharashtra, India. The company was dedicated to helping its partner dentists find clients and reduce operational costs. The Doc32 platform provided optimized solutions, innovative marketing techniques, and dentistry supplies at a discounted rate. The Doc32 founders were pleased with the online platform’s success to date and saw it as validation of their chosen business model. However, they were wondering how to replicate that success across the entire country. What growth strategies could the new venture adopt to achieve its goals for growth, diversification, product development, market penetration, and market development?

On October 15, 2019, the Doc32 office was celebrating its achievement of month-end revenue goals. Doc32 was an online management and marketing platform for dental health care based in Pune, Maharashtra, India. The company was dedicated to helping its partner dentists find clients and reduce operational costs. The Doc32 platform provided optimized solutions, innovative marketing techniques, and dentistry supplies at a discounted rate. The Doc32 founders were pleased with the online platform's success to date and saw it as validation of their chosen business model. However, they were wondering how to replicate that success across the entire country. What growth strategies could the new venture adopt to achieve its goals for growth, diversification, product development, market penetration, and market development?