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最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Snapchat’s Dilemma: Growth or Financial Sustainability
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Did I Just Cross the Line and Harass a Colleague?
- Winsol: An Opportunity For Solar Expansion
- Porsche Drive (B): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
- TNT Assignment: Financial Ratio Code Cracker
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Facebook (in 2013): Will Wall Street Hit the "Like" Button?
The case opens with Sheryl Sandberg finding herself in the role of chief operating officer for Facebook alongside the 28 year-old Founder/CEO, Mark Zuckerberg. She just watched Zuckerberg deliver a keynote speech about the company's latest product, Graph Search, which empowers users to search the social network for specific information regarding their connections. -
Amazon.com (in 2013): Will Amazon Kindle Another Fire?
The case is written from the perspective of Jeff Bezos, CEO of Amazon.com, as he ponders the company's strategy over the next several years. At one point, Bezos believed there was room in the marketplace for the Kindle as a dedicated e-reader alongside tablets and laptops. Since its introduction in 2010, however, Apple's iPad has become the all-in-one vehicle for digital content, and competition in the mobile device industry has risen sharply.