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GiveIndia On the Net for a Cause - Instructor Spreadsheet
Instructor spreadsheet for product 9B16A002. -
GiveIndia On the Net for a Cause - PowerPoint Presentation
PowerPoint presentation for product 9B16A002. -
GiveIndia On the Net for a Cause - Student Spreadsheet
Student spreadsheet for product 9B16A002. -
GiveIndia: On the Net for a Cause
Started in 2000, GiveIndia is a web-based donation platform headquartered in Mumbai, India. It uses online tools and social media to engage with donors and encourage donations to be made to various non-governmental organizations. GiveIndia’s chief executive officer wants to develop a strategic approach for social media communication, which is gaining greater acceptance in India. As part of its online initiatives, GiveIndia has been running a search engine marketing program with Google Grants. The chief executive officer wants to optimize the program by using the right metrics. He is also interested in applying the concept of customer lifetime value to manage the donations. GiveIndia is already present on popular social media websites such as Facebook, YouTube, LinkedIn, and Twitter, but how can the company hone its strategic focus on each of these websites?