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Ment.io: Knowledge Analytics for Team Decision Making
Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg's frustration that, while organizations collected ever increasing amounts of data, the information gathering process did not capture human insights, which he viewed as critical to the use of the data. In early 2020, Rosenberg felt that the company he had started five years ago was taking off, but he wondered how to manage the team's limited engineering resources to help Ment stand out in a crowded software market. Should the company improve Ment's user interface, develop new features, or focus on its innovative algorithm?