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Designing and Developing Analytics-Based Data Products
This is an MIT Sloan Management Review Article. The combination of new analytical capabilities and burgeoning data assets are being used to form value-added "data products."Such products have powered rapid growth in the value and success of online companies, but the expansion of analytics means the standard model for developing these products needs to evolve. An updated model needs to reflect new "time to market"expectations and input from a variety of stakeholders.