個案總覽

The Auction Mobility case covers the founding of, and raising capital for, a new venture in the app industry. Doug Brenhouse and Jeremy Paradise (founders) launch a business to bring auctions to cell phones. Initially, they conceived of a peer-to-peer platform (meaning users would put items up for auctions, targeting other users), but eventually found that an enterprise solution to existing auction houses was a better opportunity. As the company evolves, it goes through multiple rounds of fundraising. As the case closes, Auction Mobility is considering whether to sell the company or keep growing it with a IPO as a future goal.

In 2007, Braeden Ruud was a sophomore in high school when the United States faced one of its worst pet food contaminations in history. In an effort to protect the family pets, his mom, Mary Ann, began preparing home-cooked pet food using ingredients sourced from the family ranch. It wasn't long after that family and friends began requesting this farm-to-table pet food for their own pets. Braeden entered the Master in Science in Entrepreneurial Leadership program at Babson College in 2015 with the goal of graduating with a full-fledged business. He founded Raised Right, a human-grade pet food company. Over the course of five years, Braeden worked on building Raised Right, launching its first product in 2018, and scaling to over 750 retail locations as of February 2020. With so much success, Braeden was soon challenged with sustaining growth and building Raised Right's market presence in a highly competitive environment.