學門類別
政大
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Snapchat’s Dilemma: Growth or Financial Sustainability
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Did I Just Cross the Line and Harass a Colleague?
- Winsol: An Opportunity For Solar Expansion
- Porsche Drive (B): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
- TNT Assignment: Financial Ratio Code Cracker
-
The Anticipatory Leader: How to See Sooner and Scan Wider
Entrepreneurs like Elon Musk, Jeff Bezos and Steve Jobs have exceled at demonstrating a highly valuable skill: spotting unmet market needs and figuring out how to serve them profitably. In short, they excel at anticipation. The authors describe three techniques for 'tuning in' to customer signals in order to better anticipate how tastes and needs are changing. They also describe the perils of 'tunnel vision' and provide three techniques for avoiding it.