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B-W Footwear
- 商品編號：387022
- 商品分類：Supplement
- 長度：20頁
- 出版日期：1986-10-03
- 再版日期：1988-11-02
- 學門：
As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two consecutive petitions for protection. Like all industries faced with comparative cost disadvantages in international competition, footwear firms such as B-W have to find new ways to compete. This case explores different survival strategies for managing comparative disadvantage.