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Hyundai Motor Company: Design Takes the Driver's Seat
- 商品編號：DMI025
- 商品分類：Case
- 長度：28頁
- 出版日期：2014-12-01
- 再版日期：2015-01-05
- 學門：
This case explores the history of Korea's Hyundai Motor Company and the part design management played in Hyundai's rapid rise to become one of the Big Five global car manufacturers. The company only began manufacturing automobiles in the mid-'60s and now commands two major brands (Hyundai and Kia) that have made significant inroads into European and American markets.