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Fishbay.in - Fishing on the Net
Fishbay.in is an online store where Indian consumers can buy fish that is delivered to their home. Although the founder originally targeted individual consumers and households, he soon found that restaurants were also interested in buying fish online. Unlike individuals, restaurants were more concerned with quality than price and typically ordered larger quantities. The founder wonders whether he should stick to his original plan of targeting individual consumers or shift his focus to the restaurant business. -
UltraRichMatch.com: Online Matrimony in India
In November 2011, UltraRichMatch.com (URM) was founded as an online matrimonial portal targeted at Indian millionaires. URM was unique as it provided both wedding planning and matchmaking services. URM depended on building affiliations with providers of wedding products and services. These affiliations had not grown according to expectations. By early 2013, the founder believed that expansion was necessary for URM. He had arrived at three options for expansion: expansion online with a new portal, setting up a franchise chain of bricks and mortar marriage centres/ bureaus and expansion of URM’s affiliate program to attract more customers. His dilemma was whether to pursue all these plans simultaneously or one at a time.