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<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - The Case Hub Case Writing Competition 2024 </strong></p><br> Zywa was a UAE-based fintech start-up focused on providing financial services tailored to Gen Z customers in the Middle East and North Africa (MENA) region. Founded in 2021, Zywa had gained significant traction in MENA’s neobanking space by offering financial services through a gamified banking app and a prepaid card for users between the ages of 11 and 25. Within a short period of time, it had attracted over 100,000 sign-ups as of 2023. However, as Zywa continued to grow and scale its operations, cofounders Alok Kumar and Nuha Hashem would face a host of challenges such as attracting new users, raising funds, turning profitable, complying with financial regulations in different markets, and accelerating financial inclusion among youth across MENA.