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Dueling with Desire: How to Confront Want/Should Conflict
In our daily lives we frequently face a tension between what we want to do (i.e. what we desire) and what we believe we should do. The authors summarize the key findings on 'want/should conflict' and discuss a series of interventions that policymakers, organizations, and individuals can use to promote more future-oriented, should choices. In the end, they show that the better we understand want/should conflict, the more successful we will be at designing effective interventions that shift behaviors in societally-beneficial directions.