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The Mission Versus the Bottom Line (HBR Case Study and Commentary)
Baldwin Farms, a California-based organic lettuce grower, has opened a distribution center in Pennsylvania to meet the rising demand for its product on the East Coast. Though the center has strengthened the young company's relationships with regional retailers, it's bleeding money and distracting the top team from other priorities. Can the company turn things around, or is it time to throw in the towel? William A. Sahlman and Allison Berkley Wagonfeld author this fictional case study with commentary provided by experts Charles Sweat and T. Gary Rogers. -
The Mission Versus the Bottom Line (Commentary for HBR Case Study)
Baldwin Farms, a California-based organic lettuce grower, has opened a distribution center in Pennsylvania to meet the rising demand for its product on the East Coast. Though the center has strengthened the young company's relationships with regional retailers, it's bleeding money and distracting the top team from other priorities. Can the company turn things around, or is it time to throw in the towel? William A. Sahlman and Allison Berkley Wagonfeld author this fictional case study with commentary provided by experts Charles Sweat and T. Gary Rogers.