個案總覽

In this conversation, McKinsey's T. Michael Nevens takes the wraps off the "productivity paradox" and explains why competition and innovation, not IT, are the real drivers of productivity.

The ability to commercialize technology is linked to competitive leadership in a variety of markets, such as copiers, computers, automobiles, and pharmaceuticals. Leaders like Canon, Xerox, and Hewlett-Packard describe their approaches to commercialization in similar terms: they treat commercialization as a system and apply to it the same discipline they use in manufacturing; they make it a priority, state it in terms of measurable goals, build cross-functional skills, and encourage aggressive action.