This note provides an overview of the evolving landscape of customer data privacy in 2023. It highlights two pivotal aspects that make privacy a central concern for businesses: building and maintaining customer trust and navigating the intricate regulatory environments. The note examines common privacy risks and their potential impacts on businesses, including reputational damage and compliance issues. It also offers insights into the differences between European and American regulatory practices. Furthermore, the note explores prevalent business practices related to data privacy and the challenges faced by industry professionals. It concludes by analyzing the perspectives of both consumers and regulators on privacy, identifying key challenges, and posing thought-provoking questions for further exploration in this digital age.

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting policies, through assessing individual reactions via A/B testing; and second, the strategic use of A/B tests to predict policy outcomes prior to their full-scale implementation. Complementing these insights, the note presents real-world data illustrations and essential coding guidance, furnishing readers with the hands-on skills needed to adeptly create and evaluate targeting policies.

Spreadsheet supplement for case 524034.