<p align="justify">In 2019, Loblaw Companies Limited, a Canadian grocery chain headquartered in Brampton, Ontario, was mired in controversy over the “ethnic food aisle,” which was a common feature in all its stores. The company was questioned about the aisle’s role in creating a sense of otherness and divisiveness among the culturally diverse individuals it served. These issues related to discussions sparked by the Black Lives Matter movement alongside the emergence of COVID-19 pandemic in 2020, during which broad social inequality and COVID-19’s disproportionate impact on frontline employees became spotlighted in new ways.<br><br>Loblaw Companies Limited had to decide if it should remove its “ethnic food aisle.” It also had to consider the purpose of its acquired stores that were entirely dedicated to ethnic offerings, such as T&T Supermarket, which specifically offered products and a shopping experience tailored to Asian tastes. The company had several questions to resolve. Did its current corporate strategy reflect evolving expectations of equity, diversity, and inclusion? What actions should the company take with regard to its popular “ethnic food aisle?” Should it continue to expand by acquiring additional ethnic grocery store chains? Was Loblaw Companies Limited doing enough to support equity, diversity, and inclusion in the organization?</p>