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Vertical Solutions Marketing: Ensuring a Successful Transition
Making the transition to Vertical Solutions Marketing is an appealing option for growing revenues. Managers would do well to read this article before choosing this option. Vertical Solutions Marketing is an appealing option for growth, especially in an era in which organization have already been pared to the bone. But managing the evolving tension between the company's old and new business structures and sharing and transferring resources among the solutions units must be done carefully if the move to VSR is to succeed. These authors suggest 11 best practices.