In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company's zero-accident goal. The case contains information on the conglomerate ITC and its subsidiary, ITC Paperboard and Specialty Papers (PSPD), along with background on worker safety trends in India. During Pensaar's engagement, its team embedded at one of ITC PSPD's sites, conducting observations and qualitative interviews with employees. Next, Pensaar's team collaborated with ITC employees at different levels of the organization to design and implement a variety of safety interventions to better understand how to improve safety at the plant.

In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company's zero-accident goal. The case contains information on the conglomerate ITC and its subsidiary, ITC Paperboard and Specialty Papers (PSPD), along with background on worker safety trends in India. During Pensaar's engagement, its team embedded at one of ITC PSPD's sites, conducting observations and qualitative interviews with employees. Next, Pensaar's team collaborated with ITC employees at different levels of the organization to design and implement a variety of safety interventions to better understand how to improve safety at the plant.