個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
-
Managing Hybrid Marketing Systems
Companies are creating new hybrid marketing systems that promise to become the dominant marketing design. These systems offer greater coverage and reduced costs, but they are also hard to manage. Managers can make the task easier with a "hybrid grid," a map that illustrates the combination of channels and tasks that will optimize cost and coverage. Another tool, a marketing and sales productivity (MSP) system, can help managers create customized channels and service for specific customer segments.