Module 1 of Demystifying Families in Business focuses on the Family. The Family unit forms the bedrock of the organizations that comprise the collective Family organization, specifically, the virtues that define the Family members' rules of engagement, and the Family governance structure necessary to support it. In this module note, we provide a framework for Legacy Governance, and introduce the Three Virtues of Family Business, (1) Clarity, (2) Fairness, and (3) Motivation, as requisite shared values for all Families in Business.