個案總覽

Past research into enterprise collaboration tools suggests they suffer because not enough people contribute. The authors point to the opposite problem: Too many people mimic consumer social media and post mainly to enhance their reputation, while too few are willing to engage with the contributions of others. The authors identify four types of participants and propose strategies for encouraging more social interaction and less self-promotion.

With many knowledge workers working remotely, digital collaboration tools are more important than ever, but how do they affect creativity and innovation? The authors studied the content of communications generated through the use of these tools at a manufacturing company and found that these technologies can support the formation of both loose, open networks and tightly controlled, closed groups with different implications for creative output.