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Service Companies: Focus or Falter
- William H. Davidow
- Bro Uttal
- 商品編號：89403
- 商品分類：Article
- 長度：9頁
- 出版日期：1989-07-01
- 學門：
  - Service Management
To gain an edge in service marketing, first one must build a strategy. That strategy must limit itself operationally and in scope or one ends up with service too diffused and ineffective. Customers can be classified in many ways; two obvious ways are the cost and convenience of serving a particular group. Good service meets or exceeds customers' expectations. A service provider can do a lot to position itself so that it can manage these expectations.

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