個案總覽

Ya Kun was an Asian coffee chain best known for its coffee, soft-boiled eggs and kaya toast with over 128 outlets in Singapore and the Asia Pacific region. What started as a coffee stall at Telok Ayer Basin before World War II to support the Loi family grew into a successful regional coffee chain that was a household name synonymous with Singapore kopi culture at home and overseas. Simultaneously, consumers were increasingly aware of the impacts of business practices on the environment and society. The emergence of green consumerism meant that consumers expected businesses to address the impact of their operations on the environment. Using the Triple Bottom Line framework, together with UN SDG8 (Decent Work & Economic Growth) and UN SDG12 (Responsible Consumption & Production), the case presents some of the challenges and opportunities impacting Ya Kun in light of the increasing attention on sustainability. How should Ya Kun face the challenges and leverage on the opportunities afforded by sustainable business practices to grow its regional F&B business?

ComfortDelGro Taxi, the leading taxi company in Singapore, was established in 1970 as NTUC-Comfort Taxi. In 2015, it was the dominant taxi operator in Singapore. However, starting from 2012, the company began to face increasing competition from third-party ride-hailing (TPH) companies like Grab and Gojek, whose respective market capitalisations far exceeded that of ComfortDelGro Taxi. Even though the company consistently adopted new technologies to improve its performance and stay ahead of the competition, the challenge posed by these new entrants was unprecedented. In 2020, the Covid-19 pandemic dealt a further blow to the company within an already tough operating environment. ComfortDelGro Taxi was quick to respond with a slew of initiatives to support its drivers and the community. Meanwhile, a new regulatory framework for the point-to-point (P2P) transport industry was implemented by the Land Transport Authority. Notwithstanding the above, commuters appear to have embraced third-party ride-hailing companies, resulting in an exponential growth in their vehicle population, and a massive 40% reduction in ComfortDelGro Taxi's fleet within 5 years. How should ComfortDelGro Taxi meet these challenges?