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Globalization of Europe: An Interview with Wisse Dekker
As "1992" approaches, Europeans must compete in world markets or see their businesses fail. Wisse Dekker looks at the forces that have led Europeans to realize that it is companies, not countries, which must compete. He foresees widespread industry shakeouts and heightened competition for all companies. Dekker does not envision a European "fortress" closed to Japanese and U.S. companies, but believes that reciprocity should be the guiding principle in trade negotiations and that value added and the transfer of technology should be paramount in evaluating investments.