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AAC Technologies (A): Entrepreneurship, Growth and Transformation
This case traces Shenzhen-based AAC Technology's entrepreneurial journey, depicting their motivations, experiences, learning and foresight. It discusses the inter-generational transfer between the entrepreneur and his son, and their cooperation with VCs, thereby laying the foundations for a Chinese family business to transform into a first-source global supplier to several major mobile device manufacturers. Scoring wins in miniaturization and the mobile phone market, AAC continued to build its competitive advantages in high quality and fast response products. Case B examines the strategies undertaken by AAC for growth and expansion after its IPO in 2005. -
AAC Technologies (B): Strategies for Development and Growth
Supplement to case NTU087. AAC Technologies Holdings Inc., headquartered in Shenzhen, was listed on the Hong Kong Stock Exchange in 2005. The case describes AAC's transformation from a small Chinese family business into a leading global technology solutions provider in the mobile devices industry. The focus is on how the founders developed the company's strategic capabilities through R&D and acquisitions to win major customers and integrated its technological leadership strategy with industry trends and developments, and hence poised to seize market opportunities.