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  • Exploring the Last Five Kilometers Travel Business: Liu Feng’s Opportunity

    <div style="font-size: 0.94em; line-height: 1.4;"><p align="justify">This case examines the innovation path in the entrepreneurial journey of Liu Feng, founder of Nanjing Kuickwheel Intelligent Technology Co., Ltd. (Kuickwheel), a high-tech company established in 2014 in China’s Jiangsu Province. Aspiring to become a provider of short-distance travel solutions with advanced software and hardware, Kuickwheel was committed to building a user-preferred travel mode with a 5 km range. In 2022, Liu was considering the best way of addressing intrapreneurship processes to develop Kuickwheel’s next generation of products to take advantage of the opportunities presented in the smart travel market. Liu was a serial entrepreneur and had created several previous businesses. How could this experience help him identify and realize the next electric scooter opportunity?
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  • Tianlala: Growth of A New-Style Tea Drink Brand

    Tianlala is a Chinese new-style tea drink brand that has been developing, producing, and selling fresh ice cream, tea, and coffee since 2015. By 2021, the brand covered twenty-eight provinces, 105 cities, and three municipalities across China. It had opened more than one hundred directly operated stores and more than six thousand franchised stores nationwide, served more than two hundred million customers, and sold an average of 1.5 million cups of milk tea every day.<br><br>It had taken only six years for Tianlala, a small, unknown milk-tea brand, to become one of the representative brands in the low-tier city market, going from being unknown to being accepted and appreciated by consumers, especially young ones. Despite this quick growth, the question for Wang Wei, the founder of Tianlala, was, How should the company reinforce its brand to grow further?
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