個案總覽

依發行單位、學門或關鍵字,找到適合的教學個案。

  • Rosch Innovations: Preparing the Biggest IPO Ever

    The chief executive officer (CEO) of Rosch Innovations and his team had developed a kinetic power plant that used the buoyancy force of air in water to generate electricity. This breakthrough innovation defied old principles of physics and was therefore difficult to comprehend and communicate. The CEO and his team had grown their network behind the scenes, careful not to raise too much attention from the powerful German energy lobby in the beginning. They had selected partners and investors that Rosch could manage without losing control. The plan to pursue an initial public offering (IPO) was shaping up in 2016. Major clients and investors were on board, yet the energy lobby was trying to discredit the company and its founder. With major projects lined up for funding, what was the right strategy? Which type of endorsement would help mute the critics and lead the way for an unprecedented IPO?
    詳細資料
  • Digital Energy: Disruption in the Electrical Energy Market

    California-based Silver Spring Networks designed, developed, and deployed the large-scale networking platforms and solutions that enabled the "Internet of Things" to control power grids. In 2010, there was an opportunity for Silver Spring Networks to partner with another start-up that wanted to integrate electric vehicle charging technology with the power grid. At the same time, leading-edge smart city developments-projecting significant savings for utilities and governments-were gaining traction. Both endeavours held significant upside potential and could be used to attract the attention of utilities and other firms, along with state and federal governments and their regulatory commissions. There were signs of disruptive technology innovation, and Silver Springs Networks had to devise a roadmap for entering the market at the right time with the right product in the right sequence.
    詳細資料
  • Nestlé and Totole: A Foreign-invested Enterprise in China

    After acquiring a majority stake in the Shanghai Totole Food Company, a leader in the Chinese chicken powder industry, Nestlé faced dilemmas regarding maintaining control over this foreign-invested enterprise (FIE). Despite its 80 per cent stake, and in a departure from past practice, the Swiss company let its minority Chinese partner remain firmly in control. The circumstances surrounding the integration of Totole posed questions about the strategic decisions surrounding investment in a Chinese enterprise by a multinational firm and the challenges of integrating local and global operations. In 2012, Nestlé began talks with the general manager of Totole about acquiring the remaining 20 per cent of the company. Should Totole sell the remaining 20 per cent of shares and, if so, how and when should it do it?
    詳細資料
  • ATF, Inc.: Fasteners and Family

    The ATF case is a succinct opportunity to explore the many special features of leadership succession for a family business. In 2009 the company was passing the baton to the oldest of three sons in the second-generation family business. ATF produced metal and plastic fasteners for, primarily, the automotive industry. ATF had grown into a company with more than $50 million in annual revenues. The company had grown in large part through alliances with other family businesses around the world. First-generation patriarch Don Surber had led the company since he acquired it in 1982. Don was known for his charismatic leadership style and his focus on driving value through a network approach. The case traces the career paths of all three sons and looks at the succession through the eyes of the oldest son, Jason Surber. The elements, constituents, and challenges of succession are evident. The fundamental insight is that business leadership succession is far more than just passing the business leadership baton. It also requires attention to the family, the board, the whole system of external stakeholders, and the future of ownership. The epilogue in this note covers the period from 2009 to 2012 by describing what Jason did to earn credibility, to incorporate his brothers, and to define his personal leadership philosophy and style. The epilogue thus provides students with an opportunity to consider and define their own personal philosophy of management leadership and their own style. They will see the art of melding styles from the past with their own for the future.
    詳細資料
  • 6 Minutes: Community Organizing in Amman, Jordan

    This case describes how community leaders in Amman, Jordan used a community organizing framework to launch and manage a major campaign, 6 Minutes, to encourage residents to commit time to reading for pleasure. Using Marshall Ganz's framework for building civic leadership capacity, a local service organization, Ruwwad, based in the urban Amman community of Jabal Al Natheef, organized and coached hundreds of participants, encountering many challenges and milestones along the way-from cultural obstacles to community celebrations. Even before the 6 Minutes campaign concluded, the organizers were eager to launch a new campaign, noting that the success of 6 Minutes laid a firm foundation for the next campaign, building leadership, organizing power and capacity. At the end of the case, the protagonists question how to best apply the learning from 6 Minutes to their next campaign.
    詳細資料
  • Spotify

    In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalog from Spotify's music streaming service. Is it time for Spotify to reconsider the policies that seem to have prompted Swift's catalog takedown-and specifically the company's insistence that artists offer the same assortment across countries and not target only premium tiers? Will the takedown request lead to other artists considering a deflection from the service, and if so, what can Spotify's executives do to prevent others from leaving? And, as it is only a matter of time before the news will be common knowledge among both music-industry insiders and fans, how should Spotify respond in the public domain?
    詳細資料
  • Hamilton: An American Musical

    In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton. With a hip-hop score and an ethnically diverse cast that looked nothing like their historical counterparts, Hamilton was an unlikely candidate for success on Broadway. The trio needed to decide which of two popular routes was best to bring their new musical to Broadway: either take the production straight to Broadway in a 'cold open,' or strike an 'enhancement deal' with a non-profit theater so the musical could be tested before mounting a more expensive Broadway run. Could a hip-hop musical about a largely forgotten Founding Father be a Broadway blockbuster? And if so, what was the right next step in bringing Hamilton closer toward that goal?
    詳細資料
  • Mahindra Lifespace Developers' Venture into Affordable Housing, Spreadsheet Supplement

    Spreadsheet supplement for case 315082.
    詳細資料
  • Shanghai Toex Trading Co.: The Going Global Challenge

    Shanghai Toex Trading Co., Ltd. (TOEX) was a Chinese pet grooming equipment maker. In 2014, after years of operating internationally solely through third-party distribution channels, TOEX opened a new sales and logistics centre in Dallas, Texas to boost TOEX's business in the United States. The new centre was also meant to be a model for future expansions to other countries. With more than a decade of industry experience, TOEX's founder believed that succeeding in the United States was critically important for the company's future. However, he was not sure how to execute a successful international growth strategy and how to best leverage the new U.S. logistics centre.
    詳細資料
  • Wooden Bakery: Should It Enter the U.S. Market?

    A leading family-owned Lebanese bakery-convenience store chain, Wooden Bakery, was in the process of deciding the company’s next options for growth in Lebanon and in the Gulf Cooperation Council countries. The owner was pondering the use of aggressive growth strategies such as franchising and area-development franchising. Additionally, the founder of the company and its board members were facing the biggest decision in the company’s history as they prepared to vote on whether to enter the U.S. market. What competitive and functional-level strategies would be required to implement such an ambitious growth strategy in a very challenging and unfamiliar market environment?
    詳細資料
  • Wooden Bakery: Should It Enter the U.S. Market?

    A leading family-owned Lebanese bakery-convenience store chain, Wooden Bakery, was in the process of deciding the company's next options for growth in Lebanon and in the Gulf Cooperation Council countries. The owner was pondering the use of aggressive growth strategies such as franchising and area-development franchising. Additionally, the founder of the company and its board members were facing the biggest decision in the company's history as they prepared to vote on whether to enter the U.S. market. What competitive and functional-level strategies would be required to implement such an ambitious growth strategy in a very challenging and unfamiliar market environment?
    詳細資料
  • Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

    The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors. Some crack up (John Galliano), other commit suicide (Alexander McQueen), and many launch proprietary labels.
    詳細資料
  • Banking on Change: Aligning Culture and Compensation at Morgan Stanley

    This case study was prepared as part of a research project on Culture, Conduct, and Governance in Financial Firms. The objective of this project is to compare and contrast the efforts of U.S. and European banks to induce changes in organization culture in the aftermath of the 2008 financial crisis. Since this crisis, wide ranging regulations aimed at improving risk management and bankers' ethics have been promulgated in the United States and in Europe, and more rules are currently under discussion. Academics, regulators, and public officials have proposed many of these measures. At the same time, banks have been implementing their own company-tailored culture change programs. This project and the Morgan Stanley case in particular describes these change programs and banks' experience with them so far-with particular attention being paid to how banks are using compensation and other incentives to change and reinforce organization culture and conduct. One of the central questions of this case is whether or not the voluntary efforts of Morgan Stanley to strengthen their conduct and culture will prove to be "effective" or "adequate" according to bank regulators and the general public. This case lends itself to analysis and discussion in a variety of related graduate-level courses dealing with the management of financial institutions, financial regulation, corporate governance, organization behavior, and corporate accountability and ethics.
    詳細資料
  • Code.org

    The case explores Hadi Partovi's mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch of not-for-profit, Code.org, and its well-known awareness building event entitled "The Hour of Code." The case provides students the opportunity to consider the organization's multi-faceted approach, its team, and partnerships strategy. A particular focus is on the path taken by this relatively young social enterprise to address issues of scalability and sustainability.
    詳細資料
  • Asia Pulp & Paper: Implementing the Forest Conservation Policy

    Indonesia's Asia Pulp & Paper (APP), the world's largest pulp and paper company, was attacked in 2011 by Greenpeace in a global campaign against buyers of APP packaging, particularly Mattel. The managing director of APP's sustainability and stakeholder engagement (SSE) had to address lost sales and the accusation of greenwashing and devise an appropriate response to Greenpeace's challenge while implementing the APP Group chairman's goals to promote climate conservation, community, and commerce. In November 2014, the managing director of SSE had to assess the current progress of the Forest Conservation Policy and APP's relationships with its stakeholders.
    詳細資料
  • Transcend Coffee: Local Sustainability Challenges in a Global Industry

    In 2014, Transcend Coffee-an independent coffee shop and coffee bean roaster with several locations in Edmonton, Alberta-was selling premium coffee to a loyal base of customers. While it had taken several years to establish its presence in a marketplace that was filled with coffee retailers, Transcend Coffee's success was in part due to its direct trade supply chain strategy. By working closely with its coffee bean farmers, Transcend Coffee was able to assist in improving both the growing process of the beans and the quality of the coffee. When one of its farmers experienced a disastrous coffee bean season, the company was faced with several challenges that could have an impact on not just its profits but also the livelihood of its farmers. With demand for its coffee at an all-time high, Transcend Coffee had to consider how to mitigate a supply shortage without sacrificing quality. The founder was unsure if the current supply chain could guarantee a steady supply of high-quality coffee, or whether he could maintain transparency with consumers and suppliers if there was variability with the product. He had to quickly decide what to do about the poor harvest and his relationship with the supplier and also figure out how to meet customer demand.
    詳細資料
  • Asia Pulp & Paper: Implementing the Forest Conservation Policy

    Indonesia’s Asia Pulp & Paper (APP), the world’s largest pulp and paper company, was attacked in 2011 by Greenpeace in a global campaign against buyers of APP packaging, particularly Mattel. The managing director of APP’s sustainability and stakeholder engagement (SSE) had to address lost sales and the accusation of greenwashing and devise an appropriate response to Greenpeace’s challenge while implementing the APP Group chairman’s goals to promote climate conservation, community, and commerce. In November 2014, the managing director of SSE had to assess the current progress of the Forest Conservation Policy and APP’s relationships with its stakeholders.
    詳細資料
  • Transcend Coffee: Local Sustainability Challenges in a Global Industry

    In 2014, Transcend Coffee—an independent coffee shop and coffee bean roaster with several locations in Edmonton, Alberta—was selling premium coffee to a loyal base of customers. While it had taken several years to establish its presence in a marketplace that was filled with coffee retailers, Transcend Coffee's success was in part due to its direct trade supply chain strategy. By working closely with its coffee bean farmers, Transcend Coffee was able to assist in improving both the growing process of the beans and the quality of the coffee. When one of its farmers experienced a disastrous coffee bean season, the company was faced with several challenges that could have an impact on not just its profits but also the livelihood of its farmers. With demand for its coffee at an all-time high, Transcend Coffee had to consider how to mitigate a supply shortage without sacrificing quality. The founder was unsure if the current supply chain could guarantee a steady supply of high-quality coffee, or whether he could maintain transparency with consumers and suppliers if there was variability with the product. He had to quickly decide what to do about the poor harvest and his relationship with the supplier and also figure out how to meet customer demand.
    詳細資料
  • How to Sup with Devilish Partners

    Canada’s current weakness in commodity prices raises the possibility that public investment in private Canadian enterprises, absent in recent years, could make a dramatic return. But that isn’t necessarily a good thing. This article looks at the creation of two heavy-oil upgraders in Saskatchewan that were built to stimulate development of the local oil industry while creating jobs and maximizing royalty income. In both cases, the financial viability of the province was threatened along with the existence of the companies that partnered with government. For business, Saskatchewan’s two heavy oil upgraders show that government can be a risky, duplicitous and opportunistic partner — one with powers that most commercial partners lack. Even if government strives to be a good partner, its presence can politicize operations and increase media scrutiny. Further, people can assume they have privileges that they’d never dream of asserting without government participation. <br><br> If seeking or accepting government as a partner can be avoided, that advice is usually sound. However, government can raise large amounts of capital through non-commercial mechanisms, and can assume risks and provide funds for public policy reasons without regard for commercial targets. If a company has a project that will be solid in the long term, but cannot raise the money on the commercial market, then government can step in. But the author urges companies in this position to a) make sure the project is worth the risk, b) ensure that government partners avoid duplicity when structuring public-sector involvement, and c) make sure that the government has money in the venture first.
    詳細資料
  • Should Mahindra Reva Strengthen Its Market Position In India?

    The electric-vehicle market in India had never grown to its expected potential. Environmental uncertainties, structural challenges, lack of consumer awareness, and high costs all served as major deterrents to customer acceptance of electric cars. In 2014, Mahindra Reva launched the e2o, a completely revamped version of its previous electric vehicle, the Reva. Although the car was highly advanced and loaded with innovative features, sales remained stagnant. Should Mahindra Reva attempt to strengthen its market position or completely change its strategy and pursue other options, such as the hybrid-vehicle market.
    詳細資料