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  • Vanderbilt University Medical Center: Elective Surgery Schedule - Student Spreadsheet

    The newly appointed director of Surgical Business Analytics has been charged with the task of improving predictions of surgical case volume at Vanderbilt University Medical Center in Nashville, Tennessee. He is provided with 48 weeks of elective surgery schedule data that give the number of surgeries booked on specific dates prior to the surgery day and the actual number performed. Variation in daily operating room volumes is a major problem because of the mismatch in timing between when the staff schedules are made and when the final demand is known (usually the day before). This uncertainty creates staffing challenges for all support and ancillary services, including nurses, orderlies, anesthesiologists, the recovery room, pathology, radiology and the sterile cart centre. Can he develop a method to improve surgical case volume prediction that is actionable in a managerially useful time frame? How can he engage and approach stakeholders who may often consider "analytics," "data analysis" and "computations" as a black hole?
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  • Why the Maple Leafs' Bet on Babcock Is a Big Gamble

    Despite spending US$50 million to land one of the most respected coaches in National Hockey League (NHL) history, the Toronto Maple Leafs — an iconic team with abysmal performance — are once again setting fans up for disappointment. If the goal is to increase compensation levels for the fraternity of hockey coaches, then the Leafs have succeeded. But if the objective is to bring the Stanley Cup back to Toronto, the data does not support importing a proven winner. In fact, if Babcock wants to add another Cup to his impressive record, the odds say he should have stayed with the Detroit Red Wings. It is easy to be seduced by the glitter of a Stanley Cup ring and to argue for the proven-winner theory. But as this article explains, the Leafs have had proven winners with former coaches Burke and Carlyle and have failed to achieve the desired results.
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  • Luminar: Leveraging Big Data Using Corporate Entrepreneurship

    Entravision, a leading Spanish-language broadcasting company in the United States that targets Hispanic Americans, has just set up a digital analytics division called Luminar, which uses Big Data to focus a company’s marketing to a particular set of consumers. The idea of launching Luminar has been mooted by an outsider who is a friend and protegé of the company’s founding chairman. As the incumbent president of the new division, he is grappling with some major issues. How should he secure the buy-in of line and staff managers at Entravision? How should he find a structural fit between Entravision and Luminar? How should he leverage business opportunities beyond digital analytics? What kind of entry barriers can he build so that Luminar retains its first mover advantage?
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  • Acibadem Healthcare Group

    This case focuses on Acıbadem Healthcare Group's, Turkey's only premium nationwide hospital network, potential expansion strategies after it was acquired by International Healthcare Holdings Berhad (IHH) in 2011, the world's second-largest publicly listed health care group and a private hospital leader in Singapore and Malaysia. By providing perspectives on both Acıbadem and IHH-Parkway-Pantai's operational models, growth aspirations, collaboration and synergies, as well as cultural and operational differences, the case allows students to discuss which expansion strategies would be best suited for Acıbadem's operations--which geographic regions should initially be targeted, what business model is best suited for Acıbadem's growth (specialized chain, public-partnership etc.) Also, students are encouraged to discuss how Acıbadem should leverage its relationship with IHH and collaborate with Parkway-Pantai.
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  • Ezra Holdings: Succeeding in Succession

    It was 30 December 2012, and Lee Kian Soon, the founder of Ezra Holdings Limited (Ezra), a Singapore-headquartered offshore oil and gas services company, was stepping down after 20 years as Executive Chairman of the company. Having been at the helm of the company for two decades, Lee had been instrumental in leading the business development, strategic planning and overall vision of the company. In 1992, Ezra had started off as a subcontractor in shipyards, and by 2012, had grown to become a US$984.2 million group in revenue, with activities encompassing marine and offshore support services and subsea construction. Although Ezra was a family-owned business, Lee was convinced that to enter the global stage and achieve its goals of internationalisation beyond the Asia-Pacific, the company would need someone with an experienced background who could provide the required leadership. On 31 December 2012, Ezra appointed an external candidate, Koh Poh Tiong, as the Chairman of its Board. Lee's son, Lionel, who had been with the company for ten years, remained as Ezra's Managing Director. Lee wondered if he was making the right move in appointing an external successor to the role of Chairman, and what were the implications of choosing an external successor for the company.
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  • Thuuz Sports

    Disappointed by how poorly his two favorite football teams were playing against each other on a Thursday night in November 2009, Warren Packard considered the other games he could watch. It was late fall and there were college basketball, college football, and hockey games being played. With all of those different options, Packard thought, "Wouldn't it be nice if somebody could just tap me on the shoulder and say, 'you should be watching this game.'" That thought is what sparked the creation of Thuuz Sports. This case covers the evolution of Packard's idea from side project to Thuuz Sports, a start up with the mission of providing fans with personalized sports entertainment. Thuuz, which assigned every game an excitement rating and alerted users about games they would not want to miss, began as a B2C app. When Packard and his team realized that the biggest pain point was with the companies that saw sports as a way to drive interest, Thuuz pivoted and began prioritizing a B2B2C approach. The case explores how Thuuz approached a number of challenges, including running low on cash, developing a pricing model, and positioning its Automated Highlight Reels. As the only businessperson at the company, Packard was very resource constrained, making prioritization of issues and initiatives even more imperative. Students are asked to evaluate the B2C and B2B2C approaches, identify growth opportunities, and recommend how to pursue those opportunities.
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  • Sai Marine Exports at a Crossroads

    Sai Marine Exports Pvt. Ltd. (SMEPL) had been in business for 20 years and had established itself as one of the major Indian shrimp exporters, with the United States and European Union as its primary markets. Following unprecedented market conditions due to early mortality syndrome affecting the exports of leading Southeast Asian shrimp-exporting countries in 2009, Indian companies were at a competitive advantage. SMEPL’s revenues had increased significantly from 2010 to 2014. Its current markets, the United States and Europe, were lucrative, but SMEPL’s chairman feared the risks of concentration in only two markets. Should SMEPL penetrate deeper into the U.S. and E.U. markets or enter new international markets like Japan and China?
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  • Sai Marine Exports at a Crossroads

    Sai Marine Exports Pvt. Ltd. (SMEPL) had been in business for 20 years and had established itself as one of the major Indian shrimp exporters, with the United States and European Union as its primary markets. Following unprecedented market conditions due to early mortality syndrome affecting the exports of leading Southeast Asian shrimp-exporting countries in 2009, Indian companies were at a competitive advantage. SMEPL's revenues had increased significantly from 2010 to 2014. Its current markets, the United States and Europe, were lucrative, but SMEPL's chairman feared the risks of concentration in only two markets. Should SMEPL penetrate deeper into the U.S. and E.U. markets or enter new international markets like Japan and China?
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  • Big data and talent management: Using hard data to make the soft stuff easy

    Our increasing capacity to collect, store, and analyze large volumes of data has changed the way in which organizational decision makers approach their work. The ability to accurately quantify variables that previously had been assigned to the gut instinct of grizzled veterans or subject to the wisdom of sages for interpretation can now be more objectively understood. The implications for organizational performance are clear: better data and better decisions yield better performance. In many functions, like marketing, this capability has resulted in a true revolution in how companies come to understand and most profitably serve customers. Other areas, such as talent management, have lagged behind in this regard. This is largely due to the fact that many of the relevant variables (e.g., personality) are difficult to measure. It is also because the relationship between these variables and organizational performance is not entirely understood. Recent developments regarding how we understand and then link individual characteristics and performance are enabling a data revolution in the area of talent management. Herein, we offer three examples that illustrate how data can now be used to improve talent management decisions and, ultimately, organizational performance.
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  • Benefit corporations at a crossroads: As lawyers weigh in, companies weigh their options

    Should your company become a benefit corporation? In a comprehensive set of law review opinions, this installation of Business Law & Ethics Corner uncovers several fundamental issues to consider. First, the main premise for the benefit corporation--the legal preeminence of the shareholder primacy norm--may be unfounded. Second, benefit corporations may increase director liability and company costs. Third, contrary to the stated goal of such laws, benefit corporations do not empower stakeholders, and therefore are not substantially different from traditional corporations. Many legal analysts argue that, paradoxically, benefit corporations actually inhibit corporate social responsibility efforts by perpetuating the myth that business corporations do not have the flexibility to pursue social missions, and by claiming to, but failing to, empower stakeholders. They argue that the benefit corporation form is likely to increase corporate greenwashing, and that it enhances public cynicism about all corporations by creating competing sets of 'beneficial' and 'other' corporations. In the face of widespread acclaim for the benefit corporation, both corporate directors and researchers should take these significant concerns into account.
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  • When senior executives stop developing

    Increasingly, companies have begun to understand the importance of succession planning. Best practice companies invest considerable time and money in the identification of up-and-coming leaders; more boards of directors have also come to embrace their role in overseeing succession to the CEO position, as well as to a few senior roles such as COO and CFO. Unfortunately, unless executives are being considered as candidates for higher level roles, these development efforts rarely extend to other members of a company's senior team: the heads of major operating groups and corporate functions such as finance and IT. In this article, we identify three patterns that increase the risk of performance failure for long-tenured senior executives who are not being considered candidates for higher level roles. We then present three questions that can trigger a number of important development actions, which can in turn create more effective senior executive teams, curb unplanned attrition, and lead to more predictable succession plans.
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  • Sales leadership icons and models: How comic book superheroes would make great sales leaders

    Developing strong leadership within the organization is one of the most valuable pursuits any firm can undertake. Considering the many demands on the resources of leaders, developmental opportunities must be efficient and effective to truly impact leadership ability. Comic books and their role in storytelling can offer unique insights regarding core leadership characteristics underlying great sales leadership and act as a tool for growth in leadership capabilities. With the recent explosion in superhero awareness through blockbuster movie releases and increased comic book readership, this article presents a series of leadership characteristics and their embodiment within superheroes. A list of top sales leader qualities from a panel of practicing sales professionals is first provided. Specific examples of these leadership qualities as evidenced by a particular superhero are then offered. These examples are solicited from a panel of superhero subject matter experts and yield insight into how managers can use superhero narratives as a learning tool. We summarize the findings from our research and propose specific managerial challenges and actionable recommendations offered by the exemplars we review.
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  • Singapore Airlines (A): The India Decision (Abridged)

    The case highlights the key features of the domestic Indian aviation industry in terms of its growth potential and contrasts this with the operational challenges. The exhibits hold significant information which students can analyse to get a deeper understanding. First, a discussion about the attractiveness (or not) of the Indian aviation market can be carried out. This will help to position Singapore Airlines as a new entrant and discuss its competitive advantages vis-a-vis local players. Some students might focus on the parallel entry of Air Asia, a leader in the low-cost aviation arena, with the same potential local partner - the Tata Group. This will allow for a richer discussion and enable decision making on the question posed in the case - to enter the highly competitive Indian aviation market or not? This abridged case has been designed for use in either MBA or executive classes where advanced readings are not possible. It can also be used as a standalone case to explore Porter's 5 Forces and STEEP frameworks in the context of the Indian Airline Industry without a detailed discussion of Singapore Airline's strategy specifically. As a short case, it can be read in-class in approximately 10 minutes.
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  • Air Canada: What to Do with Aeroplan?

    Having just emerged from bankruptcy protection, Air Canada faces a corporate restructuring. Many of its assets, including its frequent flyer program, Aeroplan, offer ways to raise cash to stabilize its balance sheet and return capital to its shareholders. Frequent flyer programs have been core marketing tools for airlines since their launch in the early 1980's. Aeroplan represents an important asset for Air Canada as both a strategic and a financial resource that provides rewards through its lucrative frequent flyer program and allows it to reap the financial benefits of its relationship with the Canadian Imperial Bank of Commerce (CIBC) Aerogold credit card. On the other hand, as Aeroplan is diversifying away from the airline and travel industry into a broader loyalty program, its resource requirements, organizational needs, and desire to control its cash flow are not necessarily aligned with those of Air Canada. Air Canada must decide how it should divest Aeroplan and what kind of relationship it should have with Aeroplan after that divestment. What corporate and business relationship would best suit all parties concerned: Air Canada and its shareholders, on the one hand, and Aeroplan and its commercial partners on the other?
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  • After a Crisis, Who Should Take the Fall? (HBR Case Study and Commentary)

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  • After a Crisis, Who Should Take the Fall? (HBR Case Study)

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  • After a Crisis, Who Should Take the Fall? (Commentary for HBR Case Study)

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  • The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup

    The Vanca, an online apparel brand and supplier to online retailers ("e-tailers") has achieved a fair degree of success by focusing on quality, innovative designs, "fast fashion" and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the industry's three largest e-tailers. The Vanca's chief executive officer, a successful entrepreneur, has called a meeting to consider these challenges and to prepare the company's next growth model.
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  • Whole Foods Market Inc.: Expansion in Canada

    In December 2012, the senior management team of Whole Foods Market Inc. was contemplating the company's options for international expansion, including further expansion in Canada. The company, headquartered in Austin, Texas, was a natural and organic foods supermarket that had become known and trademarked as "America's Healthiest Grocery Store." It had seen steep growth since its inception in 1977 and had an appetite for more. Ten years ago, its first Canadian store was opened in Toronto, followed by three more stores in Ontario and four in British Columbia. Was it time to expand deeper now and, if yes, into which provinces? It would be interesting to expand into Quebec with a store location in Montreal, but that province had a strong union presence, which was inconsistent with the company's culture. Also unclear was which management team should be running an extensive Canadian operation. Should the current U.S. team facilitate the expansion, or should a Canadian management team be developed? A systematic approach to assessing the options was needed.
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  • Sawdust, Co.

    In May 2013, the owner of Sawdust, Co., a small woodworking business outside Kigali, Rwanda, had to decide on a new strategic direction for his company while not compromising its past success. He had started the company in 2007 with the goal of revolutionizing the sawdust industry in his country while also promoting social welfare in the region by offering employment to both survivors and perpetrators of the 1994 genocide. Although the company has achieved modest profits, he is eager to do more. However, some tough decisions lie ahead. He can choose to go alone and take out bank loans to invest in the three lines of machinery needed to expand the business; he can engage in a joint venture in which he will have to give up an equity stake in return for the required capital; or he can follow the status quo. How can he achieve top line revenue growth, remain profitable and socially responsible and withstand international competition?
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