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LARSENS CAMP: CRISIS IN KENYA'S ELEPHANT PARADISE
The chain would be the latest addition to Grenadier's portfolio. Rohan hoped it would not be plagued by the occupancy problems that Larsens Camp was experiencing - one of the three properties that made up Wilderness Lodges, the company's other luxury hospitality business. The tourist trade in Kenya had been hit by the double whammy of political violence followed by the credit crunch and global recession, both of which had been nothing short of disastrous for the hospitality business. The tourism crisis, in turn, led to a renewal of public debate around the sustainable management of Kenya's natural resources. Some operators saw an opportunity to push for a relaxation of existing rules for establishing hotels and resorts in and around nature reserves, which would create new jobs and increase tax revenues for the state and local councils. However, nature preservationists and environmental NGOs wanted to protect the animal sanctuaries and the local communities that often lost their ancestors' lands to the nature reserves without getting much in return. In addition to getting the new venture off the ground and taking the risk of stepping on the toes of established players, Rohan needed to tackle these other challenges: How could the group rebuild a value proposition for tourists and restore occupancy rates at Larsens Camp? What was the best way to restructure the company to ensure financial stability? How could it find the proper balance between its business and the environment, thus ensuring the future of its resorts? -
HyundaiCard's Marketing Strategy
In the competitive South Korean credit card market, a review of the past decade of HyundaiCard's marketing strategies and evaluation of anticipated possible difficulties of being a market follower revealed several challenges for senior management. Despite a tremendously successful creative business model based on customer needs, innovative products and integration of online and offline customers, the company's performance had not progressed in the past seven years. HyundaiCard had difficulty relating its creative business model to the strong personas of the leading players in the credit card industry. How could HyundaiCard, a market follower, successfully position itself as a market leader? Could HyundaiCard's marketing strategy keep enhancing its competitive edge in the market? What future strategy would be best for HyundaiCard? -
Engro Chemicals Pakistan Limited - Business Disaster Overcome
Engro Chemicals Pakistan Limited (Engro) was a very large manufacturer and marketer of fertilizer in Pakistan. It had a number of subsidiaries and joint ventures in a variety of businesses. The company was listed on the Karachi Stock Exchange (KSE) and was among the top companies as ranked by the KSE. In August 2007, the company's head office was completely destroyed by a fire. The office was located in Karachi and the fire destroyed all the equipment as well as the hardcopies of the accounting records. The company was suddenly faced with a catastrophic loss as the records were critical to Engro's day to day operations. The information technology (IT) department had developed a disaster recovery plan (DRP) in 2005 that was exclusively related to reestablishing the IT facilities after any event that could make the business systems inoperable. The company invoked the DRP as soon as the news of the complete destruction of the office facilities was received. The IT and finance staff had to use the backup equipment and data files to restart the transaction processing.The case includes a description of various business systems used by Engro and the data security processes that had enabled the company to restore the accounting and other systems needed at its head office. The main teaching objective is to focus on minimizing the business risks arising due to the destruction of the IT facilities. The case also has details of the DRP, which can be analysed as to its contents, and details of the management processes of Engro, which allows for a discussion on corporate governance within the company. -
Vestas Wind Systems A/S - Exploiting Global R&D Synergies
With a change in management in 2005 came a radical reorganization and the announcement of several new strategic initiatives. Among the initiatives was the establishment of the Vestas Technology research and development (R&D) business unit with an aim of achieving global leadership in all core technology areas and, consequently, strengthening the core competence for the company. By 2008, Vestas had succeeded in setting up a global R&D network with R&D centres in Denmark, the United Kingdom, Singapore and India, and, in early 2009, a centre was opened in the United States. This transformed Vestas into a high-tech company and put a greater emphasis on its technological innovations. -
A Speed Race: Benelli and QJ Compete in the International Motorbike Arena
In 2005, the Qianjiang Group (QJ), a large-scale Chinese state-owned group, acquired the Italian company Benelli to expand its business in Western markets beyond Italy. Benelli's brand advantage was intended to provide the core competency for QJ to compete in the global motorbike markets; in addition, Benelli's capabilities and know-how in motorbike and scooter engineering also helped QJ complete its product portfolio. After a successful start, the many cultural differences related to an Italian business model and a Chinese company became problematic. Problems arose in integrating Chinese and Italian cultures and in coping with a completely different way of doing business, and the company was facing stiff competition from Japanese competitors. Despite excellent press and large industrial investments aimed at gaining efficiency and reducing prices, penetration of Western markets was difficult. -
Speed Race: Benelli and QJ Compete in the International Motorbike Arena
In 2005, the Qianjiang Group (QJ), a large-scale Chinese state-owned group, acquired the Italian company Benelli to expand its business in Western markets beyond Italy. Benelli's brand advantage was intended to provide the core competency for QJ to compete in the global motorbike markets; in addition, Benelli's capabilities and know-how in motorbike and scooter engineering also helped QJ complete its product portfolio. After a successful start, the many cultural differences related to an Italian business model and a Chinese company became problematic. Problems arose in integrating Chinese and Italian cultures and in coping with a completely different way of doing business, and the company was facing stiff competition from Japanese competitors. Despite excellent press and large industrial investments aimed at gaining efficiency and reducing prices, penetration of Western markets was difficult. -
Time Is Money.com
TISM Solutions Inc. is a dot-com company that connects buyers and sellers of expert advice through the Web site Timeismoney.com. The founders of the company spent many hours turning their concept into a business plan and, with the support and funding of Vision Venture Capital (VVC), have drafted their vision statement, technology infrastructure and business model - focusing on the business-to-consumer model. However, investors wanted more stable and attainable goals when considering a dot-com startup to invest in. VVC has clearly outlined their expectations of the company and with less than 24 hours before the next meeting with VVC, the founders had to rethink their business plan that would encourage VVC to continue the funding for their dot-com startup. -
Rabobank: The Global Food and Agriculture Bank
Rabobank decides to focus primarily on food and agriculture firms and farms on a global basis. -
Phreesia: The Patient Intake Company
How should the co-founders of an organization that provides patient sign-in and billing services scale their company after five years of successfully targeting small private physician practices? Phreesia had deployed a direct mail and sales force strategy that resulted in more than 10 million patient check-ins across 2,400 practices by its fifth year, but co-founder and CEO Chaim Indig knew that the company's venture funding was drying up and its Board was expecting new growth initiatives. Should Phreesia stick to its core competencies in the small practice or market, or should the company expand its services to urgent care centers, payers, and hospitals? Will its ad-based revenue model continue to thrive, or should the company proactively decrease its revenue concentration by shifting resources toward monthly subscription fees and claims processing? Perhaps Phreesia should simply lean into its original strategy and avoid the pitfalls of scaling a venture after a successful startup phase. -
Making a Market: eBay, StubHub, and Swaptree
This case is comprised of three concise vignettes describing three different online commerce sites: eBay, StubHub, and Swaptree. All three have become viable companies very quickly. From their experiences, lessons can be learned about making a market. This case can be used for students to compare and contrast the three different systems as well as analyze who the beneficiaries are of the new markets these companies have created. This case is included in Module 1 of the course Business Thought & Action. -
Jive Software
The case opens with Dave Hersh, CEO of Jive Software, calling an all-hands meeting. After a record revenue year in 2007, Jive grew its sales force too quickly and missed its third quarter plan for 2008. Hersh was forced to conduct a massive lay-off, during which 20 percent of the workforce was let go. The company is facing increasing competitive pressure and a difficult economic environment, as well as a venture partner that is growing frustrated. -
Diamond Foods
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories? -
Engro Chemicals Pakistan Limited - Business Disaster Overcome
Engro Chemicals Pakistan Limited (Engro) was a very large manufacturer and marketer of fertilizer in Pakistan. It had a number of subsidiaries and joint ventures in a variety of businesses. The company was listed on the Karachi Stock Exchange (KSE) and was among the top companies as ranked by the KSE. In August 2007, the company's head office was completely destroyed by a fire. The office was located in Karachi and the fire destroyed all the equipment as well as the hardcopies of the accounting records. The company was suddenly faced with a catastrophic loss as the records were critical to Engro's day to day operations. The information technology (IT) department had developed a disaster recovery plan (DRP) in 2005 that was exclusively related to reestablishing the IT facilities after any event that could make the business systems inoperable. The company invoked the DRP as soon as the news of the complete destruction of the office facilities was received. The IT and finance staff had to use the backup equipment and data files to restart the transaction processing.The case includes a description of various business systems used by Engro and the data security processes that had enabled the company to restore the accounting and other systems needed at its head office. The main teaching objective is to focus on minimizing the business risks arising due to the destruction of the IT facilities. The case also has details of the DRP, which can be analysed as to its contents, and details of the management processes of Engro, which allows for a discussion on corporate governance within the company. -
Mozilla: Scaling Through a Community of Volunteers
Mozilla launched its Firefox web browser in November 2004, when Microsoft's Internet Explorer had a market share of over 90 percent, and was giving its browser away. Five years later, Firefox had a 25 percent share, and more than 300 million people were using the browser. Firefox, and other Mozilla products, were open source programs. A small Mozilla staff worked with tens of thousands of volunteers to develop, test, debug, and promote its software. This case study discusses ways that Mozilla developed and cultivated its community of volunteers, motivated them, and channeled their passion. -
Turmoil in Top Management Teams Following Mergers and Acquisitions
This book, written by Virginia Commonwealth professor Jeffrey A. Krug and published by Business Expert Press, provides an in-depth look at the consequences of M&As for acquired top management teams. It examines M&As as a corporate growth strategy, the importance of top management teams to a firm's long-term performance, the reasons why executives depart after an acquisition, the effects of these departures on target company performance, and other key issues. Chapter 1, Turmoil in Top Management Teams Following Mergers and Acquisitions, provides an overview of the roles of top corporate management, the issues that arise for those executives when companies merge, the nature and extent of executive turnover, and the attendant challenges for top managers who remain in place. -
Mergers and Acquisitions
This book, written by Virginia Commonwealth professor Jeffrey A. Krug and published by Business Expert Press, provides an in-depth look at the consequences of M&As for acquired top management teams. It examines M&As as a corporate growth strategy, the importance of top management teams to a firm's long-term performance, the reasons why executives depart after an acquisition, the effects of these departures on target company performance, and other key issues. Chapter 2, Mergers and Acquisitions, discusses global M&A trends and the different strategies that firms use to grow revenues and assets over the long term. It then discusses why M&As are a popular strategy for growing the firm over the long term and why technology and globalization trends should spur increased worldwide M&A activity over the next several decades. -
Top Management Teams
This book, written by Loyola University of New Orleans professor Jeffrey A. Krug and published by Business Expert Press, provides an in-depth look at the consequences of M&As for acquired top management teams. It examines M&As as a corporate growth strategy, the importance of top management teams to a firm's long-term performance, the reasons why executives depart after an acquisition, the effects of these departures on target company performance, and other key issues. Chapter 3, Top Management Teams, examines the role of top management teams in formulating and executing corporate strategy. It discusses why executives matter, how top management teams are created, and the importance of managerial discretion in creating effective executive teams. -
Do Mergers and Acquisitions Create Value?
This book, written by Loyola University of New Orleans professor Jeffrey A. Krug and published by Business Expert Press, provides an in-depth look at the consequences of M&As for acquired top management teams. It examines M&As as a corporate growth strategy, the importance of top management teams to a firm's long-term performance, the reasons why executives depart after an acquisition, the effects of these departures on target company performance, and other key issues. Chapter 4, Do Mergers and Acquisitions Create Value?, discusses the economic rationale for M&As and whether they create value for shareholders. -
Mergers Fail
This book, written by Loyola University of New Orleans professor Jeffrey A. Krug and published by Business Expert Press, provides an in-depth look at the consequences of M&As for acquired top management teams. It examines M&As as a corporate growth strategy, the importance of top management teams to a firm's long-term performance, the reasons why executives depart after an acquisition, the effects of these departures on target company performance, and other key issues. Chapter 5, Why Mergers Fail, discusses why M&As fail. In particular, it discusses the tendency of acquiring firms to overpay, synergy creation in M&As, and the importance of industry structure in determining firm profitability and merger success. Chapter 5 also examines the effects of M&As on target company executive teams, how acquiring firms can minimize the negative effects of an acquisition on target company leadership, and how firms can build more effective top management teams during the postmerger integration process. -
Executive Turnover and Postmerger Performance
This book, written by Loyola University of New Orleans professor Jeffrey A. Krug and published by Business Expert Press, provides an in-depth look at the consequences of M&As for acquired top management teams. It examines M&As as a corporate growth strategy, the importance of top management teams to a firm's long-term performance, the reasons why executives depart after an acquisition, the effects of these departures on target company performance, and other key issues. Chapter 6, Executive Turnover and Postmerger Performance, discusses the relationship between postmerger executive turnover and postmerger performance. Current evidence suggests that turnover is a major cause of poor performance. I take a contrary view and explain why turnover can sometimes be a Beneficial outcome of an acquisition.