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  • ARCOR Group's Internationalization and the ARCOR Foundation in Brazil

    Created in 1991, the ARCOR Foundation had built a reputation for its social investment programs devoted to childhood-related issues as well as for its operations' professionalism and magnitude in Argentina. Virtually since its inception, the Foundation focused on education to help mitigate childhood issues. Seventy percent of its budget was devoted to funding and supporting educational opportunities for very young children. To that end, the Foundation not only focused on program model creation but also on engaging other actors, knowledge building and advocacy for public policies targeted to young children. Its strategic approach also hinged on community work, engaging organizations and, primarily, institutional networks to enhance resources, mobilize actors, and coordinate efforts around public and private actors. Although ARCOR's affiliate in Brazil had, from early on, embarked on several educational, social and environmental actions, it was only in the late 1990s that the Group decided to have the Foundation -based in Argentina- support corporate community initiatives to accompany its Brazilian affiliate's growth. Among other initiatives, the case describes an initiative of cooperation with the World Childhood Foundation Institute and with Fundación Vitae, as well as the replication of ARCOR Foundation's programs in Argentina. There is also an account of a survey to assess corporate social practices so far, which detected a somewhat dispersed and philanthropic approach.
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  • Ethics Management at a Cross Border Enterprise (A)

    This case study concerns Choi & Leng Paper Ltd ("C&L") , a Hong Kong-based company that falls into the category of small- and medium-sized enterprises ("SMEs"). The company consists of a paper recycling business in Hong Kong and a paper mill in Huizhou, China. The case explores the challenges faced by SMEs conducting cross-border business. The aim is to show the importance of strong internal control procedures and how top management should endeavor to make sure their businesses are run ethically.
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  • Ethics Management at a Small Cross-Border Enterprise (B): Misconduct in a Public Office

    This case study concerns Choi & Leng Paper Ltd ("C&L") , a Hong Kong-based company that falls into the category of small- and medium-sized enterprises ("SMEs"). The company consists of a paper recycling business in Hong Kong and a paper mill in Huizhou, China. Part B of the case looks at the sale of paper through an open-tender bid. The sale is being investigated by the Independent Commission Against Corruption ("ICAC"), which suspects a staff member of the buyer of a possible corruption offense.
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  • Managing Proprietary and Shared Platforms

    In a platform-mediated network, users rely on a common platform (provided by one or more intermediaries) that encompasses infrastructure and rules required by users to transact with each other. A fundamental design decision for firms that aspire to develop platform-mediated networks is whether to preserve proprietary control or share their platform with rivals. A proprietary platform has a single provider that solely controls its technology (for example, Federal Express, Apple Macintosh, or Google). With a shared platform such as Visa, DVD, or Linux, multiple firms collaborate in developing the platform's technology and then compete in offering users different but compatible versions of the platform. This article examines factors that favor proprietary versus shared models when designing platforms and then explains how management challenges differ for proprietary and shared platform providers when mobilizing
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  • Managing Collaboration: Improving Team Effectiveness through a Network Perspective

    Whether selling products or services, making strategic decisions, delivering solutions, or driving innovation, most work of any substance today is accomplished by teams. However, since the early 1990s, teams have evolved from more stable groups-where members were co-located, dedicated to a common mission, and directed by a single leader-to more matrixed entities with colleagues located around the world, juggling time between several projects, and accountable to multiple leaders. As teams have become more fluid, substantial challenges have been posed to traditional advice on team formation, leadership, roles, and process. This article describes how leaders at all levels within an organization can obtain innovation and performance benefits by shifting focus from forming teams to developing networks at key points of execution.
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  • Strategy in Industrial Networks: Experiences from IKEA

    This article examines how IKEA handles a complex network of business relationships with its suppliers and partners. This industrial network is fundamental to IKEA's strategy in terms of efficiency and development goals. From the analysis of IKEA's experiences in dealing with its industrial network, the article discusses a set of structural components and dynamic interactions of a network strategy. The three structural components are: defining the content of relationships; forming the network structure; and evaluating goal matching with the network. The two dynamic interactions are: interacting via inter-organizational routines for efficiency goals; and interacting via joint projects for development goals. Network strategies cannot be used as shortcuts to compensate for severe weaknesses, but instead can only be pursued by firms that possess adequate competences, external organizational interfaces, and network-oriented cultures.
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  • Outsourcing: From Cost Management to Innovation and Business Value

    As the outsourcing market has matured over the past 20 years, clients and suppliers have begun to examine how these complex relationships can not only achieve cost savings, but also enable innovation in today's dynamic business environment. This article presents four case studies of large-scale information technology outsourcing relationships that take equal measure of the clients and suppliers. It develops a model of innovation within outsourcing relationships consisting of nine key enablers for achieving innovation. The article then links the key enablers to three levels of innovation that were identified within the case studies. The model provides insight into how executives within outsourcing relationships can move from a cost management focus to a focus on innovation and (ultimately) business value for the client and supplier.
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  • Breaking Up is Never Easy: Planning for Exit in a Strategic Alliance

    This article highlights several important dimensions of planning for exit from strategic alliances and also offers several examples of the disastrous consequences of inadequate exit-planning. While many companies fall into the trap of having no exit plan, other companies take too simple a planning approach, wondering if the exit will be unconditionally easy or hard. A more effective approach involves questions such as "When should the exit be easy and when should it be hard? And for which partner?" The article develops a framework that stipulates contingency-specific exit provisions for each partner in the alliance-specifically, situations in which exit should be symmetric and easy for both partners, symmetric and hard for both partners, or asymmetric, hard for one partner and easy for the other. Furthermore, many alliances today reflect complex deals that cover several distinct developmental stages, each of which contains a distinct set of contingencies. Such alliances require a dynamic application of the exit framework, wherein each stage of the alliance development entails a different set of exit provisions, and exit from one stage would signify the beginning of the next.
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  • JCG Global Air Services

    A pilot/manager in a large corporate aviation department must formulate a fueling plan for an upcoming four-leg trip. Considerations for the fueling plan include different fuel prices at each airport (fuel is much cheaper if bought at home) and ramp fees levied at destination airports if fuel purchases fail to meet specified minimums. Other considerations include aircraft weight limits for takeoffs and landings (with fuel being a large component of aircraft weight), fuel tank capacity, and a company policy specifying a minimum amount of fuel required at each landing.
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  • Londolozi: Towards a Sustainable Business Model and Ecological Integrity in Southern Africa

    The Londolozi game viewing reserve in South Africa became a defining icon of ecotourism during the 1990s and early 2000s--that is, a tourist business promoting ecological land management and, at the same time, local economic development. The reserve was in a region in the northeastern part of the country, not far from Mozambique, that sorely called out for progress in both these dimensions. The Sabi Sand Game reserve (within which Londolozi was located) was initially created by the government to provide hunters with an area in which to hunt wildlife. The government retained a portion of the reserve as the Kruger National Park, which allowed visitors to view wildlife, but banned hunting, in an effort to boost wildlife populations. The KNP was initially fenced off from the Sabi Sands Game reserve to prevent hunters from moving into the wildlife reserve. The fence, however, also prevented traditional east-west migration of animals across the region. Through the 1980s and 1990s, the farms within the Sabi Sand Game reserve converted their functions from hunting to wildlife viewing, and the fence was taken down. The new challenge for the farms while transforming into wildlife viewing became land management and local economic development.
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  • British Petroleum (PLC) and John Browne: A Culture of Risk Beyond Petroleum (A)

    The year 2007 had to have been one of the worst in the history of British Petroleum plc (BP). In the span of four months, two separate independent reports (the first one commissioned by BP itself) had identified a deeply rooted culture of risk within BP where money and profits were valued above worker and environmental safety. These reports were in response to an explosion in 2005 at an oil refinery in Texas City, in the United States, which killed 15 people and injured more than 180, but the reports also referred to pipeline leaks in Alaska as well as other serious safety lapses throughout BP's global operations. The Texas City explosion was the worst but not the first major incident at a BP facility, and the revelations in the reports severely damaged the credibility the so-called super-major oil company had earned over the last decade. The job of restoring investor and stakeholder confidence as well as the firm's reputation fell to the BP board and its star group chief executive, Lord John Browne. The B case, product 9B08M003, examines the role played by the board with respect to the personal integrity of Lord Browne. The teaching objectives are to introduce students to examining the role of the board with respect to risk management as well as its social responsibilities to various stakeholders.
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  • British Petroleum (PLC) and John Browne: A Culture of Risk Beyond Petroleum (B)

    This supplement to product 9B08M002 examines the role played by the board with respect to the personal integrity of Lord Browne, who had been several times identified as the chief executive officer of the year by the Financial Times.
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  • Mattel: Crisis Management or Management Crisis

    In late 2006 and early 2007 a number of imports from China, including toys, were found to pose health risks. With safety concerns about Chinese imports on the minds of readers, on July 26, 2007 the New York Times carried a feature article on the precautions Mattel, the world's largest toymaker, took to ensure the safety of its toys. In contrast to other toymakers, Mattel owned the factories in China where its most popular toys, such as Barbie dolls and Hot Wheels cars, were made. Mattel's precautions, however, were not sufficient to shield it from health hazards in the toys it made in China. This case follows a number of product safety snafus, mainly around high lead levels, that Mattel faced from its various suppliers in China. In each situation, Mattel must weigh legal, ethical, and business considerations in determining how to best react.
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  • Seeing in the Dark: Innovation at FLIR Commercial Vision System

    In November 2006, two members of the FLIR Commercial Vision Systems (CVS) executive team attended a week-long program at Stanford University entitled "Customer Focused Innovation." Upon returning home, they created an "Innovation Center" based on what they had learned. Over the next 18 months, the Innovation Center was used to develop product ideas, improve manufacturing processes, and other tasks requiring creative thinking. FLIR CVS was a division of FLIR Systems, a manufacturer of thermal imaging cameras that used infrared radiation to "see" even in the total absence of light, or in adverse visibility conditions such as smoke or fog. The CVS division was developed and marketed products for commercial applications such as security monitoring, night vision cameras for automobiles, systems that allowed boat captains to see in foggy conditions, or imaging equipment for fire-fighting. The case provides a detailed description of one day-long session at the Innovation Center. The case explores the cultural bases of the Center's success during its first 18 months, and the impact of the Center on the company culture. It also poses problems facing the FLIR executives, such as how to make use of the large number of ideas generated at the Center, how to improve the Center's innovation sessions, how to expand the concept to other company divisions, and how to scale the program as the company expanded.
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  • Coloplast A/S - Organizational Challenges in Offshoring

    Coloplast's future global manufacturing strategy was based on relocation of volume production of mature product lines to low cost countries like Hungary and China, whereas most creative and innovative activities (pilot production, ramp-up and range care) were retained in Denmark. The large scale project of offshoring, first volume production and later perhaps other activities, to Tatabanya, Hungary constituted a major shift in the operational strategy for Coloplast, which resulted in a series of organizational and managerial challenges. An important feature of the case is the surprise to the management team of how challenging it was to globalize the operations despite Coloplast's international experience operating a network of subsidiaries in more than 26 countries. The management team learned how important it is to have the structure, the organization and the mindset in place when offshoring production. Sourcing internationally is very different from selling internationally as it involves the entire organization. The learning process of the management team and the challenges they faced is unfolded in this case.
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  • Jadelink and the Luxury Goods Market in China

    The experienced entrepreneurial chief executive officer (CEO) of Jadelink International Limited was striving to create a modern jewelry brand representing a new perception in jade. The CEO has achieved early success by growing sales rapidly and bringing Jadelink products to Shanghai, the trendiest city in China. But the company wanted to expand business to the Asian and international luxury goods markets. This requires intensive capital to continue to build up the company scale. This case examines the establishment of a new business in China, managing business growth and acquiring venture capital. It also allows discussion of factors leading to successful entrepreneurship and dealing with business highly associated with industry tradition, people connection, and product design and innovation.
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  • Horizontal Specialization and Modularity in the Semiconductor Industry

    Well-codified interfaces have enabled horizontal specialization in the global semiconductor industry. This Technical Note describes the modern integrated circuit value chain, and the motivation for the reuse of blocks of intellectual property in modern IC designs. It briefly examines ARM Limited as an example of an IP specialist supplier, and looks at the evolution to complete Systems-on-Chip and Systems-in-Packages so that students may examine the evolution of industry structure in the accompanying case System-on-a-Chip 2008: Global Unichip Corporation.
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  • Disclosure, Leaks, and Slips: Issues and Strategies for Prohibiting Employee Communication

    Both popular and social science literature are replete with recommendations for enhancing communication effectiveness, typically defined as improving the clarity and impact of the spoken and written word. However, managing internal organizational processes and external market competitiveness often requires a different communication strategy, specifically silence and non-disclosure, while adhering to statutory regulations. This paper summarizes the rationale for communication prohibitions, highlights counter forces mitigating their intended effects, and offers recommendations for successful implementation. The three major counter forces are employee motivation and perception, changing socio-cultural norms, and organizational structures reflecting virtual teams and project teams. The eight recommendations for combating these forces are subsumed under one of two categories: creating an organizational culture supporting prohibitions, and executing the prohibitions with a minimum of employee resistance. In summary, employees charged with maintaining secrecy and adhering to non-disclosure prohibitions must view those restrictions as reasonable, warranted, equitable, and legal.
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  • General De La Rey and the Blue Bulls

    The Blue Bulls rugby team enjoyed a fanatical fan base and had been performing well in local and international competitions recently. As a leading South African rugby franchise, the Blue Bulls faced a social and political environment that emphasized racial transformation. An up-and-coming Afrikaans musician had become best-seller with his De La Rey song, which was about a Boer soldier who calls on General De La Rey to lead the Afrikaner people to victory in the second South Africa War between the Boer Republic and colonial Britain. Given the emotive theme of the song and the response by some to view it as a reassertion of Afrikaner nationalism, the song had attracted significant media coverage and controversy. As part of the entertainment at the Vodacom Super 14 rugby game between Western Force and the Vodacom Blue Bulls, De La Rey was played over the stadium loudspeakers. This delighted most of the mainly White Afrikaans spectators. As the evening progressed, the acting head of the Blue Bulls Company, the organization that managed the Blue Bulls rugby team and the Loftus Versveld stadium, received a number of complaints from supporters about the playing of the De La Rey song and thus decided to remove the song from the official stadium playlist. By Monday morning, a media frenzy had erupted about this decision and the acting head was faced with a number of options of how to respond. The case is written for a first-year MBA module and is designed to explore the following themes: 1) race, identity and language as consumer behavior variables 2) spectator, supporter and consumer processes within sports marketing 3) sports brand development and sponsorship relationships.
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  • ASUSTek Computer Inc. Eee PC (A)

    ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together for years, they had to find new ways of working as they tried to launch the new mobile Internet device category without undermining its existing notebook PC business.
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