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Companies often begin their search for great ideas either by encouraging wild, outside-the-box thinking or by conducting quantitative analysis of existing market and financial data and customer opinions. Those approaches can produce middling ideas at best, say Coyne, founder of an executive-counseling firm in Atlanta, and Clifford and Dye, strategy experts at McKinsey. The problem with the first method is that few people are very good at unstructured, abstract brainstorming. The problems with the second are that databases are usually compiled to describe current--not future--offerings, and customers rarely can tell you whether they need or want a product if they've never seen it. The secret to getting your organization to regularly generate lots of good ideas, and occasionally some great ones, is deceptively simple: First, create new boxes for people to think within so that they don't get lost in the cosmos and they have a basis for offering ideas and knowing whether they're making progress in the brainstorming session. Second, redesign ideation processes to remove obstacles that interfere with the flow of ideas--such as most people's aversion to speaking in groups larger than ten. This article offers a tested approach that poses concrete questions. For example, what do Rollerblades, Haagen-Dazs ice cream, and Spider-Man movies have in common? The answer: Each is something that adults loved as children and that was reproduced in an expensive form for grown-ups. Asking brainstorming participants to ponder how their childhood passions could be recast as adult offerings might generate some fabulous ideas for new products or services.

Minor innovations make up most of a company's development portfolio on average, but they never generate the growth companies seek. The solution, says Day--the Geoffrey T. Boisi Professor of Marketing and a co-director of the Mack Center for Technological Innovation at Wharton--is for companies to undertake a systematic, disciplined review of their innovation portfolios and increase the number of major innovations at an acceptable level of risk. Two tools can help them do this. The first, called the risk matrix, graphically reveals the distribution of risk across a company's entire innovation portfolio. The matrix allows companies to estimate each project's probability of success or failure, based on how big a stretch it is for the firm to undertake. The less familiar the product or technology and the intended market, the higher the risk. The second tool, dubbed the R-W-W (real-win-worth it) screen, allows companies to evaluate the risks and potential of individual projects by answering six fundamental questions about each one: Is the market real? explores customers' needs, their willingness to buy, and the size of the potential market. Is the product real? looks at the feasibility of producing the innovation. Can the product be competitive? and Can our company be competitive? investigate how well suited the company's resources and management are to compete in the marketplace with the product. Will the product be profitable at an acceptable risk? explores the financial analysis needed to assess an innovation's commercial viability. Last, Does launching the product make strategic sense? examines the project's fit with company strategy and whether management supports it.

In January, 2008, Schweiz Aluminum Alloy Division is preparing to introduce its new GH 1000 alloy. The Division was a worldwide leader in the marketing of high strength, relatively exotic aluminum alloys. Recently, one of its talented metallurgists had developed a new formulation for one alloy in the 7000 series of high strength, hard alloys. The formulation was significantly lower in cost than the previous one used, but had absolutely no impact on the performance characteristics and appearance. For all practical purposes, it was identical to the existing more expensive alloy that it would replace. Andrew McAndrews, product manager for high strength aluminum alloys, was responsible for setting a price for the new alloy.

In 1996, Andrea and Barry Coleman launched Riders for Health, a United Kingdom-based nonprofit dedicated to the improvement of transportation systems for health workers in Africa. The nonprofit's main program, Transportation Resource Management, involved a maintenance and training program for motorcycles and other vehicles used by health workers to deliver medical care in remote African communities. Although dedicated to an unglamorous area of health care, the program was incredibly successful and one of the few examples of a practical solution to the world's most intractable health care problems. Nevertheless, by 2007, the organization was at a critical decision point. It had tapped its established, external funding sources almost to maximum levels but still required significant capital to expand. The organization had to decide what strategies, both financial and operational, to implement in order to achieve the much larger scale it needed to spread the benefits of its program across wider sections of Africa's afflicted population.

The executive vice-president of newspapers for Schibsted was about to meet with his colleagues to discuss the company's plan to release an internally developed free daily newspaper concept called 20 Minutes. Over the past couple of years, Schibsted's executive team had kept a watchful eye on the free newspaper industry, which was enjoying tremendous popularity. Earlier in the year, Schibsted had launched Avis 1, a free paper with direct delivery to homes in Oslo, Norway. Looking to expand beyond their home country of Norway, Schibsted's executives had developed a proposal to simultaneously launch 20 Minutes in Zurich, Switzerland, and Cologne, Germany. The executive vice-president of newspapers and his colleagues were scheduled to present this recommendation to Schibsted's board of directors within a month. They were in the midst of preparing a financial and strategic analysis, since they were certain the board of directors would ask some tough questions. The supplemental case Schibsted (B): Should We Start Up "20 Minutes Cologne" Again?, describes the events folllowing.

On December 1999, Schibsted, Norway's largest media company, launched a free daily newspaper, 20 Minutes simultaneously in Zurich, Switzerland, and Cologne, Germany. As of February 2000, the launch of 20 Minutes in Zurich had been considered a success, whereas the Cologne launch had been fraught with difficulty. Schibsted had been caught up in a lawsuit filed by two prominent German publishers. The Cologne edition had been shut down for five weeks. After an appeal, Schibsted had been granted approval to restart distribution. Now the question was: Should Schibsted launch 20 Minutes in Cologne again? This is a supplemental case to "Schibsted (A): Should We Launch '20 Minutes'?"

The executive vice-president of newspapers for Schibsted was about to meet with his colleagues to discuss the company's plan to release an internally developed free daily newspaper concept called 20 Minutes. Over the past couple of years, Schibsted's executive team had kept a watchful eye on the free newspaper industry, which was enjoying tremendous popularity. Earlier in the year, Schibsted had launched Avis 1, a free paper with direct delivery to homes in Oslo, Norway. Looking to expand beyond their home country of Norway, Schibsted's executives had developed a proposal to simultaneously launch 20 Minutes in Zurich, Switzerland, and Cologne, Germany. The executive vice-president of newspapers and his colleagues were scheduled to present this recommendation to Schibsted's board of directors within a month. They were in the midst of preparing a financial and strategic analysis, since they were certain the board of directors would ask some tough questions. The supplemental case Schibsted (B): Should We Start Up 20 Minutes Cologne Again?, product #9B07M020 describes the events folllowing.

Kerstin Berger observes her new colleague Tina Orton gradually slide into complete dysfunction and burnout. Orton, just hired, is given very little guidance or support in a "set up to fail" job situation. In addition she is going through tremendous personal change. With a near-impossible project, a hands-off boss, and a new culture and language (she has just moved to Switzerland to be with her new husband on an expatriate assignment), Orton finds herself in an untenable situation. She asks for help but does not get it; instead she resorts to pathological overworking in an attempt at control-an attempt that does not work and that leaves her completely burned out. When one morning Orton cleans out her office, leaves her badge on her desk, and disappears, Berger is left to pick up the pieces of her project one month before launch. Learning objectives: To consider how it happens that accomplished professionals sometimes find themselves in impossible situations. To understand the nature of burnout and the factors behind it. To identify best (and worst) practices for hiring and "on-boarding" new professionals in IT and other staff functions. To think about our own biases about what constitutes success and failure, and to what extent situations dominate individuals in determining outcomes (fundamental attribution error).

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In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India geared toward farmers and their families. Through its growing network of stores, DSCL is able to establish relationships with farmers and provide them with a host of agricultural services, including improved crop inputs, agronomic support, fuel, banking, and consumer goods. The outlets also buy back some of the farmers' production at harvest time. In utilizing the products and services offered by the stores, farmers are able to improve the quality of their crops and access a network of helpful resources in an environment that was once considered completely tangential to the benefits of agricultural research and technology reaped in other parts of the world. DSCL strategizes about how the company can also benefit from these freshly forged connections with India's rural millions.

This note can be used to establish a baseline of common understanding about why people behave the way they do and the nature of Level One, Two, and Three Leadership Techniques. A discussion of degrees of "buy-in" includes an innovative seven-point scale that goes beyond "yes, no, or maybe" and "positive, negative, and casual" to characterize people's alignment with a new degree of accuracy.

This chart can be used to help students reflect on and document their feedback conversations. In the course of giving or receiving feedback, we often become so embroiled in what we are saying or in what is being said to us that we fail to reflect on the quality and impact of the communication. Though intended to accompany the technical note "Feedback" (UVA-OB-0746), the chart is useful with many other materials on assessing performance.

Sold as a set, this role-playing series encourages students to clarify different points of view when in leadership roles. Before seeking solutions, students must get a clear, comprehensive picture of the problems at hand. Using the "want-got-gap" model works well. The material affords students an opportunity to develop persuasion techniques. The exercise involves three roles: 1) An executive with the Metropolitan Airports Commission at the Minneapolis-St. Paul International Airport who must ensure that taxi companies maintain a high level of quality customer service; within the past year the commission has received close to 4,800 complaints about taxi drivers who refused to transport passengers carrying alcohol; 2) One of 900 Islamic Somali taxi drivers whose mosque leader ruled it was against Islamic law to carry passengers with alcohol; 3) A passenger who, after a long journey, just wants to get home with a few bottles of wine, but struggles to find a taxi driver who will take him or her home.

Sold as a set, this role-playing series encourages students to clarify different points of view when in leadership roles. Before seeking solutions, students must get a clear, comprehensive picture of the problems at hand. Using the "want-got-gap" model works well. The material affords students an opportunity to develop persuasion techniques. The exercise involves three roles: 1) An executive with the Metropolitan Airports Commission at the Minneapolis-St. Paul International Airport who must ensure that taxi companies maintain a high level of quality customer service; within the past year the commission has received close to 4,800 complaints about taxi drivers who refused to transport passengers carrying alcohol; 2) One of 900 Islamic Somali taxi drivers whose mosque leader ruled it was against Islamic law to carry passengers with alcohol; 3) A passenger who, after a long journey, just wants to get home with a few bottles of wine, but struggles to find a taxi driver who will take him or her home.

Sold as a set, this role-playing series encourages students to clarify different points of view when in leadership roles (UVA-OB-0921, 0922, and 0923). Before seeking solutions, students must get a clear, comprehensive picture of the problems at hand. Using the "want-got-gap" model works well. The material affords students an opportunity to develop persuasion techniques. The exercise involves three roles: 1) An executive with the Metropolitan Airports Commission at the Minneapolis-St. Paul International Airport who must ensure that taxi companies maintain a high level of quality customer service; within the past year the commission has received close to 4,800 complaints about taxi drivers who refused to transport passengers carrying alcohol; 2) One of 900 Islamic Somali taxi drivers whose mosque leader ruled it was against Islamic law to carry passengers with alcohol; 3) A passenger who, after a long journey, just wants to get home with a few bottles of wine, but struggles to find a taxi driver who will take him or her home.

The CEO of Biogen Idec faces a set of difficult decisions regarding a promising drug for Multiple Sclerosis that is headed for early approval by the FDA. The first in a series, focuses on operational decisions triggered by the drive for early approval. Sparks discussion about a leader's economic, legal, and ethical responsibilities to multiple constituencies, and how a leader can guide a company to execute effectively, fulfilling those responsibilities, in a complex situation. Decisions facing the company include how to sustain credible research on the drug's efficacy and safety, how to increase manufacturing capacity to meet expected demand, and how to secure insurer reimbursement. All of these challenges arise against the backdrop of the accelerated approval process, uncertainty about what the FDA will ultimately decide, and whether the company should indeed pursue early approval.

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An abstract is not available for this product.

An abstract is not available for this product.

Provides the complex historical background to understanding the development of family businesses in China from the late 19th century to the present. Using the example of the Rong family, China's most prominent industrialist family in pre-1949 China, analyzes the organizational structure and transformation of Chinese family firms in terms of managerial hierarchies, kinship alliances, and local networks. Emphasizes the response of the family business to major political crises, demonstrates how they dealt with the transition to a socialist government in 1949, and interprets the success of overseas Chinese family business as well as the revival of family business networks in the wake of China's economic reforms.