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Fortum India: Responsible Leadership in Times of Crisis
Fortum started operations in India in 2012 as a producer of solar energy and soon became one of the country's leading clean-energy companies. It was driven by the values and code of conduct established by its parent company, Fortum Oyj. headquartered in Espoo, Finland. In December 2019, Fortum acquired land in Jaisalmer (Rajasthan, India) to construct a 250-megawatt solar power plant. The Covid-19 pandemic hit the world soon after. India initiated a complete national lockdown. Construction activities were suspended, resulting in joblessness of the migrant construction workers. Fortum faced a sudden and acute shortage of construction workers in Jaisalmer. Although the Government of Rajasthan allowed extended work-hours, Fortum India Pvt. Ltd. struggled in deciding what to do. Each choice came with a consequence of either delaying the plant commissioning or bearing additional and high costs towards ensuring safety and health of the workers amidst the fast-spreading pandemic. Employing fewer workers for longer hours may breach universal labour practices, and could thus attract negative attention. Keeping the construction workers employed using regular work hours is expected to increase the construction time due to shortage of construction workers.; Measures to protect workers from COVID infection will increase project costs, rendering the produced power uncompetitive and violating the Power Purchase Agreement (PPA). What should Fortum do? -
The Procter & Gamble Company: Plastic Waste and the Sachet Economy in the Philippines
The Procter & Gamble Company (P&G) was named a top ten plastic polluter by the Break Free from Plastics coalition in 2019. P&G faced backlash over the plastic waste associated with the distribution of consumer goods in single-use sachets. While sachets provided access to everyday household necessities to low-income individuals, they also created negative environmental externalities. The company had to decide how to tackle the problem of waste they were responsible for and, at the same time, deflect accusations of greenwashing. How could this environmental issue be solved without raising prices for low-income individuals? What did P&G's key stakeholders expect? How could P&G achieve the "triple bottom line" by caring for profits, people, and the planet? -
BROAD's Holon Building: Internationalization Strategy
On June 5, 2021, an eleven-story building developed by the BROAD Group was completed in Changsha, China, in just 28 hours and 45 minutes. This building, known as the Holon Building, had the advantages of a long lifespan, short construction period, strong earthquake and typhoon resistance, low cost, high comfort and energy savings, and global transportability. Because of its standardized installation and 100 per cent factory prefabrication of all modules, Holon was well suited to various types of buildings. However, as a newly emerging technology, the Holon Building needed time and great effort to gain wide acceptance. BROAD's chairman and chief executive officer, Zhang Yue, was wondering about the feasibility of Holon buildings' global market expansion. -
Road to Success
This case introduces Aaron Johnson, a formerly at-risk youth who spent three years in prison, and who now faces many daunting tasks related to building his career: securing his first job, gaining admittance to the University of Virginia's (UVA's) McIntire School of Commerce (McIntire), getting an internship, and networking his way to a full-time offer. Johnson has just been offered a very appealing role in the Advanced Technology group at Opportune Delivery Services (ODS) as a financial analyst, but the salary offer came in lower than he expected, and he must decide whether he should accept the offer, try to negotiate, or look for a job someplace else. This case was designed to be taught in courses for non-MBA audiences that explore aspects of financial and social capability, such as storytelling, the power of creating connections and networking, the challenges that previously incarcerated people face when reentering society and looking for a job, and salary negotiation. -
MIC Food: Shaping the Right Decision-Making Process for the Future
This case concerns a family business's efforts to assess and shape collective decision-making among a large sibling leadership group and transition from an informal founder-led operation to a more formalized organization. In late 2021, the family behind MIC Food, a Miami-based processor and distributor of tropical fruits and vegetables, such as plantains, was led by six second-generation siblings, the children of the Honduran-immigrant company founders. The business had come through the onset of the COVID-19 pandemic well, with record expected annual revenue. But as competition and regulation increased, the siblings had to consider whether their informal decision-making--including weekly meetings and regular group texts--should be systematized to ensure strategic and efficient decision-making in the future. Readers will put themselves in the siblings' shoes to consider the best approaches to gaining consensus on strategy and growth goals; sharing power within the sibling group and, potentially, with executives brought in from outside; and creating vision and objectives for bringing the third generation into the enterprise. -
Signature Brands: Crafting Family Moments that Matter
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Haiqixing: Achieving Rapid Development through Strategic Transformation
Founded in 2014 in Guangdong, China, Guangdong Haiqixing Marine Technology Co. Ltd. (Haiqixing) was a total solution service provider for marine big data applications. In the early stage of its development, Haiqixing achieved growth through a business development strategy. Unfortunately, since 2019, it had been affected by such factors as the reorganization of national government agencies and the impact of COVID-19, which had caused its business to suffer inevitable shocks. In 2020, to enhance the company's ability to cope with environmental changes and ensure continuous growth of the business, Haiqixing's chair carried out a strategic transformation, changing the company's business development strategy to one oriented toward product development. Consequently, the company achieved a rapid increase in operating income. However, the company's existing technical capabilities could not meet customers' needs. The chair needed to determine Haiqixing's next steps. Should Haiqixing continue to pursue its product development strategy, or should it adopt a technology exploration strategy to improve its technical capabilities? -
51Talk: Navigating China's New Tutoring Policy
On July 24, 2021, Chinese authorities issued the Double Reduction Policy to ease the burden of excessive homework and off-campus tutoring for students undergoing compulsory education in China. Off-campus English tutoring became strictly regulated, and hiring foreign teachers abroad to carry out training activities was strictly prohibited. 51Talk had achieved great success in the K-12 English online tutoring market, and this business accounted for more than 95 per cent of the company's total revenue. However, the company would not be able to continue its K-12 student English online tutoring business in the Chinese market under the Double Reduction Policy. Jack Huang, 51Talk's founder and chief executive officer, had to consider how to transform the company in order to survive. -
The Fritter Shop: Filled with Potential
In June 2022, Kelvin Van Rijn, owner of The Fritter Shop in London, Ontario, is considering multiple options for the future success of his business. The Fritter Shop had experienced significant growth over its first years in business and had recently relocated to a new production facility. This facility provided approximately 1,500 square feet of unused production space and Van Rijn is wondering how to make the best use of it. Van Rijn's options include maintaining the status quo, seeking additional franchisees, wholesaling his fritters, selling the business, and exploring co-tenancy. -
QualityKiosk: Sales Force Design for Anabot
In December of 2020, the head of product development at QualityKiosk Technologies Private Limited (QualityKiosk) was grappling with a significant issue. QualityKiosk provided application quality assurance, business automation, digital experience management, and data analytics services to financial services companies across India. Krishna had to recommend the way forward for the company’s latest product—Anabot, a new information technology (IT) journey analytics platform. The Anabot platform could provide its clients with quick insight about any IT incidents in the client’s technology services. It also provided around-the-clock intelligence to the client’s team handling those incidents. In its first year of sales, the customer journey analytics platform had been adopted by five major clients, generating over ₹20 million in revenues for QualityKiosk. However, between May and August 2020, none of over fifty potential clients who had expressed an interest in the Anabot product had proceeded to make a purchase. For the entire Anabot product team, anxiety was increasing about the future of their product. In an upcoming product review meeting with the company’s chief executive officer, the head of product development would be required to present his recommendations for the future of the Anabot platform. -
QualityKiosk: Sales Force Design for Anabot - Instructor Spreadsheet
Spreadsheet to accompany product W28436. -
Dietz and Watson: Making an 80-Year-Old Brand Young Again
Dietz and Watson (D&W), a family run business that had been operating in Philadelphia for over eighty years, was a key player in the deli meat product market. D&W was concerned about losing market share overall; it was dependent on the aging baby boomer segment and possibly not top of mind for a younger, more progressive demographic. In early 2019, the company’s vice-president of brand strategy had to consider various options for investing the brand’s resources and offer a credible plan to the chief financial officer. What tactics could the company employ? What were the risks of various marketing strategies, and how could the company mitigate those risks? Could a digital strategy help D&W make inroads with the targeted demographic? If so, what would such a strategy look like? -
Maersk: Keeping Things Cool in a Hot Market
In 2021, the head of cold storage for North America at A. P. Moller-Maersk (Maersk) was assigned the challenging task of meeting cold-storage requirements for a key client. Increasing demand for frozen food, coupled with many consumers adopting "hoarding" behaviour after the outbreak of the COVID-19 pandemic in 2020, heightened pressure on already-strained cold-storage facilities across the United States. To show the value of adopting Maersk's end-to-end logistics services, the head of cold storage and his team had to develop a flexible operational plan for the client. The task was especially difficult in such a hot market, but gaining the trust of this client was critical for Maersk's goal of establishing a strong hold in the US cold-storage market. -
Operation Walk Canada: Improving Capacity in Guatemala
Operation Walk Canada (Operation Walks) was a private not-for-profit orthopaedic surgical mission organization based in London, Ontario. Its purpose was to provide total hip and knee replacement surgeries to patients in low- and middle-income countries, such as Guatemala. who had little or no access to orthopaedic care due to social, political, and economic factors. For two years, the COVID-19 pandemic had forced the mission to temporarily pause its work, leaving behind an ever-growing waiting list of patients who needed life-changing surgical care. However, the tremendous burden of the pandemic, coupled with existing gaps in the health care services in Canada, resulted in an overwhelming need for support that went beyond the organization's capacity. For the organization to meet this demand, the team members needed an effective and sustainable strategy that would maximize its ability to meet the orthopaedic health care needs of the population. Operation Walk must now consider key challenges before returning to Antigua, Guatemala, in the spring of 2022. -
Brief Note on Staggered Boards
This background note discusses the evolution, use, and prevalence of staggered boards. By comparison with unitary boards whose members are all elected annually for one-year terms, staggered boards are divided into subsets of directors, with one subset up for election each year, typically for three year terms. While 61% of the S&P 500 had staggered boards in 2002, the practice largely fell out of favor in ensuing decades, and only 12% had one in 2022. This note discusses what staggered boards are and how they evolved; arguments for and against them from critics and proponents; developments leading to their decline; the academic research on their potential effects broadly and on certain types of firms; and the legal approaches to staggered boards in the United States as well as the diverse approaches to staggered boards internationally. -
Paytm: Facing a Targeting Dilemma in a Competitive Market
Paytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million user base, WhatsApp threatened to be a formidable competitor in the P2P segment. Paytm was in third position in the UPI-based payments market, but maintained a firm hold on the person-to merchant (P2M) segment. Should Paytm continue to focus on that segment or should it expand to P2P, which was a larger market with big competitors? -
Taxshe Cab Services: Coping with COVID-19
A former investment banking professional had her eureka moment when she noticed instances of assaults on single women travelling alone in taxi cabs at odd times of the day. The prevalence of these instances led her to begin a safe cab service run by women for women—Taxshe Services Pvt. Ltd. (Taxshe), located in Bengaluru, India. In March 2020, the initial wave of the COVID-19 pandemic began in India, and a lockdown was announced as a preventive measure. Taxshe, whose customers mainly comprised working women and school-going children, faced a significant challenge, as the sudden changes and stringent restrictions brought on by the lockdown precipitated a substantial drop in the need for cab services. Taxshe’s founder contemplated the company’s dilemma and consulted people from across her wide network of personal and professional acquaintances. How could she keep Taxshe up and running in spite of the restrictions brought about by the COVID-19 pandemic? What value-added specialty services could Taxshe offer as a cab service during the pandemic that would benefit society at large? -
Singapore Airlines: Surviving the COVID-19 Pandemic
In August 2021, Singapore Airlines Group (SIA) was at a critical juncture in its history. Since early 2020, the COVID-19 pandemic had forced commercial travel to almost a standstill, requiring SIA to idle most of its fleet. The group’s overall revenues had declined by 76 per cent in the 2020/21 financial year, resulting in a loss of S$4.27 billion. The massive cash bleed forced the group to issue new capital, thus diluting the stake of its existing shareholders. Although SIA’s results had improved for the quarter ended June 30, 2021, the emergence of new virus variants and continued travel restrictions meant that the group needed to make critical decisions that would have implications for both its short-term survival and its long-term performance. -
ByteIQ: Service Vs. Product or Survival Vs. Democratization?
In May 2019, ByteIQ Analytics was formed in India, with the idea to revolutionize finance through the potential of data. In the beginning, ByteIQ offered data science and analytics capabilities in the form of various services. But the founders aspired to make ByteIQ a product company so they created their first product, BankStorii, in December 2021. BankStorii was designed to aid financial customers to select the best banking products. ByteIQ's chief executive officer had two choices in selecting a suitable business model for BankStorii: make BankStorii available to the country's masses free of charge through a website platform or make BankStorii a proprietary software and license it to banks. -
The School of Management: Handling Admission Leakage
In 2021, the chair of the admissions committee at The School of Management in Gandhinagar, India, had only three months to prepare for the start of the school's next master of business administration program. During these three months, prospective students who had received admission offers could decide to decline offers, even though some had already paid relevant fees. Understanding the uncertainty of those decisions was critical to estimate the number of additional offers to send out to other candidates. If the final number of prospective students joining the program was lower than the school's available capacity, The School of Management would lose contributions toward its fixed business costs and potential profit. It would also mean that the school's resources would be underused. On the other hand, denying admission to students who had received offers to join the program, due to a lack of space, could adversely affect the school's brand image and future admissions. Understanding the decision-making process of prospective students was critical over the long term to develop appropriate retention strategies and encourage all candidates to accept their admission offers.