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  • Beating the Odds When You Launch a New Venture

    Despite the popular image of entrepreneurs as risk-loving cowboys, the reality is that great entrepreneurs don't take risks-they manage them. The authors counsel managers to recognize that not all risks are created equal: When you're launching a new venture, first consider deal-killer risks that, if left unexamined, could kill the whole business. Next tackle the risks that could sabotage the project if it took a path you're not currently anticipating. Then focus on high-ROI risks-the questions you can answer without spending much money (but that will trip you up if left unanswered). Once you've identified the most important risks facing your new venture, manage those risks the way the best venture capitalists do: Spend a little bit of money at a time; create experiments that will test your assumptions; keep your timeline as short as you can; test only one thing at a time; and listen carefully for what an experiment's results are really telling you. Hint: You should be trying to prove that your assumptions are wrong, not simply to confirm your own biases.
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  • Building Sustainable High-Growth Startup Companies: Management Systems as an Accelerator

    Many startup companies go through the so-called "entrepreneurial crisis" when they reach a headcount somewhere between 50 and 100 employees. At this point, the CEO and her team have to transition from a personal to a professional management style. Management systems play a critical role in managing this transition effectively. Contrary to the popular belief that the development of such systems kills the entrepreneurial spirit, startups that implement these systems are associated with faster growth, larger size, and a lower turnover of their CEOs. Venture capital backed startups are more likely to implement these systems faster. This article also examines why these systems are adopted and the different roles they play in high-growth companies.
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  • Tata Power: Corporate Social Responsibility and Sustainability

    The case describes the strategic dilemma involved in making a decision on the method of operation of the corporate social responsibility (CSR) department for one of the leading Indian multinational corporations, Tata Power Company (TPC) from Tata Group of Companies. TPC had undertaken the CSR activities for decades, reflecting the company's commitment towards sustainable energy generation without undue compromise to human and environmental development. These activities were undertaken as a voluntary initiative by the employees of TPC, and there was no separate CSR department. However, with large scale expansion, the need to have CSR as a separate entity was felt. The dilemma for the decision manager was whether to create a separate CSR department or continue with the existing set up. Other related issues needed to be addressed strategically as well as tactically to maintain a balance between shareholders' interest and other stakeholders.
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  • Fisk Alloy Wire and Percon

    Fisk Alloy Wire was a privately-owned specialty wire mill with facilities in Hawthorne, NJ and Oriskany, NY. The business focused on the development and manufacture of copper alloy wire for electronic components and conductors. Fisk Alloy had developed a copper alloy wire that was cadmium free (cadmium was a known carcinogen affecting both processing and disposal), but also met the characteristics of strength, conductivity, and elongation that defined a high performance wire. The product family, called Percon, was introduced into the market about the time the European Union passed the Restriction of Hazardous Substances ('RoHS') and the related Waste Electrical and Electronic Equipment ('WEEE') directives. The total market potential for Percon was not really known, since it could potentially be used in a broad variety of applications. Fisk Alloy was determined to be the best in its niche of the industry, but not necessarily the biggest. Management recognized that determining how to grow, slowly and opportunistically or more aggressively, would require balancing the market opportunities with the realities of capacity and related production issues.
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  • Molten Metal Technology (A)

    This case describes Molten Metal Technology's beginnings and its new technologies, the impact of regulation on its business, environmental implications, the waste cleanup and disposal industry, and Molten Metal Technology's possibilities for future expansion amidst competition.
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  • Molten Metal Technology (B)

    This case, the second in a series, describes Molten Metal Technology's problems that culminated in the company filing for Chapter 11 bankruptcy protection, including interactions between government, environmental concerns, and business.
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  • African Tiger (A)

    <p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - Association of African Business Schools (AABS)/EMERALD case competition</strong></p><br>In early 2005, South African company Tiger Wheels Limited (Tiger) had established a global footprint in the manufacture of aluminum alloy wheels with customers comprising several high-end automotive producers. It was the 10th largest alloy wheel company in the world with a solid balance sheet and net current assets of $42 million. Tiger had a chance to expand and grow with the potential purchase of a new world-class alloy wheel facility in Kentucky, United States for half of its estimated value. The Kentucky plant came with a significant long-term Ford contract to supply aluminum wheels at attractive prices. To Tiger's chairman, it seemed an attractive offer, but the pros and cons of purchasing the plant would have to be carefully evaluated by the board of directors. An African Tiger Case A is a part of An African Tiger case series, which includes A and B cases.
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  • African Tiger (B)

    <p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - Association of African Business Schools (AABS)/EMERALD case competition</strong></p><br>In January 2007, Tiger Wheels (Tiger) and ATS informed its lead banker in Germany that it was forecasting a breach of its covenants, just 18 months after acquiring the Kentucky wheel plant. This was a critical matter and, as a result, the top management at Tiger was intimately involved in the deliberations. ATS had borrowed from a consortium of European banks to fund its growth. The borrowings were covenant driven and not set against any ATS assets. Under the loan agreement, the banks had the right to call in the loan if ATS were to breach one or more of the three covenants. The aim of the top management of Tiger and ATS was to win the confidence of the banking consortium by presenting a comprehensive strategy, including an action plan, which would restore ATS's financial health and make it compliant with its covenants once again. An African Tiger Case B is a part of An African Tiger case series, which includes A and B cases. The case series can be taught in the main strategy course of an MBA program to focus the discussion on the portfolio of competences within the resource-based view of the firm. The cases are also ideal for teaching an elective course on global strategy in MBA and executive programs. Ideally, case A and case B should be used in sequence over two sessions. In programs with time constraints, instructors could choose to use only case B as the case clearly brings out the issues of country differences and difficulties in transferring competences. In such situations, the instructor can distribute the summary of the case A from the teaching note along with case B. The important learning themes are: 1) the challenges in recognizing and developing new competences, 2) the limits of the control and influence of the majority owner in the execution of strategy, when the key competences reside with the minority shareholder and 3) the relationship between corporate response, managerial cognition, monitoring and divisional operations in a large company.
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  • Mobile Language Learning: Praxis Makes Perfect in China

    Praxis Language is a small company in China started by three non-Chinese entrepreneurs. Originally focused on teaching Chinese to native English speakers using podcasting and other online tools, Praxis has also developed content to teach English to native Chinese speakers, which the company perceives as a much bigger market. The case describes the challenges facing the co-founder of Praxis as he navigates emerging mobile technology (hardware and software), the complexities of doing business in China, and the consequences of explosive growth.
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  • Trouble in Paradise: Stakeholder Conflict in the Paseo Caribe Project

    The case centres on the many controversies surrounding the Paseo Caribe real estate development project in San Juan, the capital of Puerto Rico. The project developers had to contend with large demonstrations, civil disobedience, government intervention, legal proceedings and costly delays as a result of allegations that there had been multiple irregularities in the permit-granting processes and that the project had been built on public domain lands. The fact that Paseo Caribe was located in San Juan's prime tourist and convention area, as well as in a historically and culturally important zone, added significance and visibility to the debates. José Antonio Moreno, president of the Puerto Rico Architects and Landscape Architects Association, is reflecting on the lessons learned by industry participants, as well as on ways the association can encourage industry actors to handle conflict in a less confrontational manner. The case illustrates the downside of not managing stakeholder relations proactively or effectively.
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  • Humble Abode Music and The Mammals: Not Your Grandpa's String Band

    The three founding members of The Mammals--Tao Rodriguez-Seeger, Ruth Ungar, and Mike Merenda--were facing a major decision. In the year just ending, the string band specializing in folk rock music had played over 160 concerts, earning approximately $100,000 in gross revenues but leaving little time to write or prepare new music. Signature Sounds Records had offered the group a recording contract. They needed to decide whether to accept the record deal and leverage Signature Sounds' financial and marketing resources or to remain independent. Would the record label want them to tone down their sometimes-controversial songs and compromise their artistic values? They also had questions as to the role of their two backup musicians, Mike's brother and a childhood friend. Should they join The Mammals on a permanent basis? The case presents information on the music industry in general and the folk segment in particular.
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  • Manchester Bidwell Corporation: The Replication Question

    Bill Strickland, CEO of Manchester Bidwell Corporation, must decide the best way to replicate his innovative, award-winning approach to curing poverty. Manchester Bidwell's approach, which provides both adult job-training tuned to fill the needs of local industries and after-school art instruction for at-risk youth, has proven highly effective over the 40 years Strickland has operated it. He wants to replicate this strategy across 100 or 200 cities, but progress has been slow. Is the current intensive approach correct, or should he change it? What would be at risk? How can he best provide his "cure for poverty" to the greatest number of communities?
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  • An African Tiger (B)

    In January 2007, Tiger Wheels (Tiger) and ATS informed its lead banker in Germany that it was forecasting a breach of its covenants, just 18 months after acquiring the Kentucky wheel plant. This was a critical matter and, as a result, the top management at Tiger was intimately involved in the deliberations. ATS had borrowed from a consortium of European banks to fund its growth. The borrowings were covenant driven and not set against any ATS assets. Under the loan agreement, the banks had the right to call in the loan if ATS were to breach one or more of the three covenants. The aim of the top management of Tiger and ATS was to win the confidence of the banking consortium by presenting a comprehensive strategy, including an action plan, which would restore ATS's financial health and make it compliant with its covenants once again. An African Tiger Case B is a part of An African Tiger case series, which includes A and B cases. The case series can be taught in the main strategy course of an MBA program to focus the discussion on the portfolio of competences within the resource-based view of the firm. The cases are also ideal for teaching an elective course on global strategy in MBA and executive programs. Ideally, case A and case B should be used in sequence over two sessions. In programs with time constraints, instructors could choose to use only case B as the case clearly brings out the issues of country differences and difficulties in transferring competences. In such situations, the instructor can distribute the summary of the case A from the teaching note along with case B. The important learning themes are: 1) the challenges in recognizing and developing new competences, 2) the limits of the control and influence of the majority owner in the execution of strategy, when the key competences reside with the minority shareholder and 3) the relationship between corporate response, managerial cognition, monitoring and divisional operations in a large company.
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  • StudyBlue A

    Part A of the case opens in July of 2009 with Becky Splitt, CEO of StudyBlue, facing a series of difficult decisions. These include: determining the appropriate business model to monetize the StudyBlue site, which customer segment to target, and how much new capital to raise (and from whom). The case tells the story of how StudyBlue was begun as a side project of Chris Klündt and Steve Wallman in 2006 and how it evolved into a full-fledge start-up with seven employees. Over the course of three years, StudyBlue develops a healthy following of college users and adds significant new features and functionality. However, by the close of the case, there is still uncertainly around how quickly it can grow revenue in the future. Given new competitors on the horizon and the window for Series A funding round closing, Splitt must make her decisions quickly. Part B of the case describes Splitt's decision of choosing a financing partner for StudyBlue's Series A funding round. She must weigh the benefits and disadvantages of partnering with a mature angel investor group where she would face less restrictive terms than partnering with a venture capital firm but also less money and consequently a shorter operating runway. Her other option is to partner with a venture capital partner which will guarantee savvy advisors, recruiting help and more dollars but also more restrictive terms and a potential requirement to relocate the company from Wisconsin to the west coast. Finally, Part B of the case highlights the many changes in the competitive landscape between 2009 and 2010, including the introduction of two new players and the acquisition of several others by large corporate entities.
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  • StudyBlue B

    Supplement must be used with case E373A
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  • Canadian Solar

    In late September 2009, the CEO of the Nasdaq-traded solar cell and module manufacturer, Canadian Solar, was at an inflection point in the formation of its international strategy. The company had experienced dynamic growth during the past five years buoyed largely by aggressive incentive schemes to install solar photovoltaic (PV) technology in Germany and Spain. The credit crunch, coupled with changes in government incentive programs, caused a major decline in the demand for solar PV technology and analysts were predicting that full year 2009 sales would decline. Furthermore, competition in the industry was fierce with diverse players ranging from Japanese electronic giants to low-cost Chinese producers. Canadian Solar had decided to focus on 10 major markets in the next two to three years where strong renewable policies existed. Students are challenged with deciding if any changes to the company's global strategy are necessary.
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  • School of One: Reimagining How Students Learn

    School of One was a start-up with a new approach to learning. Instead of one teacher delivering the entire math curriculum to a class of 20-25 students, School of One utilized a technology platform that allowed several teachers to collectively oversee the learning of a larger group of students. Each student followed a personalized pathway to mastery of a set of math concepts through a mix of teacher-led instruction, live and virtual tutoring, and online lessons and games. Teachers could specialize in the concepts and instructional approaches they were best at and work with students who were ready to learn new material. The case explores the model and questions about growth and scalability.     
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  • Public Education in New Orleans: Pursuing Systemic Change through Entrepreneurship

    After Hurricane Katrina devastated the city in August 2005, the state had taken over 102 of the 118 public schools in New Orleans and shifted the management structure from a "single school system to a system of schools." Entrepreneurs from the region and around the country had flocked to New Orleans to run schools and provide the talent those schools needed to help their students succeed. State superintendent Paul Pastorek knew the system had a long way to go to achieve excellence, but he also knew the state never intended to govern local schools permanently. As he considered his options for the recommendation to the state board about future governance, his overarching goal was to position the "system of schools" for long-term success.  
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  • The Huffington Post

    In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth strategy. Foremost, Huffington Post management must determine whether to rely to a greater extent upon social networking technologies (e.g., Facebook, Twitter) to select and present the content delivered to specific users or continue to rely on human editors to play a curator role.
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  • Microsoft's IP Ventures

    Microsoft's IP Ventures program, through which Microsoft spun out promising but unused technologies into new companies, is a new approach to corporate venture capital. The program provides "IP for equity" and has proven very successful in achieving its main goals-improved morale among researchers who like knowing their technology is being used, improved relationships with the venture capital community particularly in Silicon Valley, and good PR. Many of the eight companies launched so far are doing well. Yet how can the program be scaled beyond its current size, and how can it structure its investments to reduce the dilution that Microsoft invariably faces, given that it does not invest beyond the technology that seeds the company initially?
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